What does Nokia do in the low-end and how are the competitors?
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I don't know if Nokia is only following a strategy that it had thought of for a long time, or it is listening to the public and knows what it has to offer. Whether one or the other, the Finns today have taken a fairly important step in Windows Phone 8, although they haven't presented anything high-end. You have to accept that they know how to offer good quality terminals at a good price, but without sacrificing features, and the Nokia Lumia 520 and Nokia Lumia 720 are excellent examples that were presented today.
Completing the range
Nokia was one of the first companies to start to pay attention to the lower end of products with Windows Phone, and they did very well , with terminals such as the Nokia Lumia 710 and 610 began to attract the attention of potential consumers who perhaps wanted to give this operating system a taste but did not want to risk expensive products.
And now, with Windows Phone 8, where there is not a wide range of terminals to choose from, especially in the low range, Nokia has given very interesting news at the Mobile World Congress that is taking place Right now in Barcelona. The Nokia Lumia 520 and Nokia Lumia 720 are low-end smartphones running Windows Phone 8.
Although Nokia has had to cut some specifications in these terminals with Windows Phone 8, it has made up for it with small improvements and integrations in the terminalslike exclusive apps, more than nice designs and even a new wireless car charger.
What about the competition?
Other companies like HTC and Samsung are going to have to start pulling the strings, especially HTC, which seems to have regained a renewed interest in Windows Phone. If they want to continue competing for the market that Nokia has won by betting on at the beginning, they are going to have to start offering low-end products.
HTC had an approach with the HTC 8S, but it is not enough, Samsung for its part presented the Samsung Ativ Odyssey for Verizon, which is focused on competing against the Nokia Lumia 820 and HTC 8S, but this terminal will only be released in the United States.
Huawei should not be forgotten either, but this company tends to focus more on its market and does not look elsewhere, unless Should they decide to enter the market more aggressively with the Huawei Ascend W1, Nokia is going to have a clear road at the low end.
What about Android?
Here we touch on a rather hot topic, if we talk about low-end, Android comes to mind, and Nokia has a very heavy job in front. With so many products running this operating system and distributed worldwide, Nokia must attract public attention in other ways.
Nokia is certainly not alone, and has many good points such as the smooth interface that is not seriously damaged by the Specification reduction, although the 720 and 520 still retain a dual-core processor and 512MB of RAM.
Another point in favor are the exclusive Nokia applications, things like Nokia Music, Nokia Maps, Nokia Drive, Nokia Citylens and many others give these smartphones quite an important plus, making them quite smartphones. robust.
Will this be enough to convince Android users? I think so, the Nokia Lumia 520 has a lot going for it Compared to low-end Android smartphones, meanwhile, the Nokia Lumia 720 can do its job very well against the mid-range. But Nokia must convince them, and show them what their terminals are capable of.
In summary
Nokia today showed that with little, much can be done and without penalizing the price The Nokia Lumia 520 would be priced at 139 euros Meanwhile, the Nokia Lumia 720 would stay at 249 euros and will be launched during the first quarter of this year, starting from Asia and covering the whole world.
And with this we would end up with a fairly complete range of terminals, which seems prepared for the needs and pocket of each user. Now we need the company to enter the tablet market.
