Windows RT: How many thermoses of coffee would we need to fix it?
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Remember when the Surface RT was announced alongside the Windows RT operating system? It seemed like it had high potential, that we might start to see a worthy competitor to Android or iOS. And while the Surface RT ended up being a pretty nice tablet, the operating system… fell behind
What happened?
Microsoft put two alternatives on the table; Windows RT and Windows 8. But there was a problem, many users who were interested didn't know the difference between the two operating systemsAnd it is that from the outside they both look the same, but if we get into the forest a bit, we will see that the situation is quite different between the two.
Microsoft put it like this; If you want autonomy, and a more normal use, choose Windows RT, now, if you want to use your tablet to do more things, and you don't care about autonomy and weight (and price), choose Windows 8. However, and as the folks at Techcrunch say, users want both, a Tablet that's adept at everything it does.
But hey, time moved on, and sales seem to have been very humble Some attribute it to Microsoft not having a marketing campaign appropriate marketing for the operating system. Windows RT offers something that gives it a nice edge: Office. Having Word, PowerPoint and Excel pre-installed was a pretty big plus (With Outlook it's another story), however, the developers had a problem to deal with.
The processor architecture used between Windows 8 and Windows RT is different from each other. That means that if we develop a program for Windows 8, unless it is prepared for the Windows Store, it will not be able to run in Windows RT, and then the following question arises: Why do an app for the Windows Store, which is going to be limited to the Windows 8 and RT market? Also, not all businesses want to become dependent on a store to sell their products. Windows Store suffers from missing some of the most important services, and users are not happy.
Intel on the other hand has announced something that may leave Windows RT very lazy One of the problems with processors with x86 architecture (which is what we use in almost all desktop and notebook computers), is that the level of electricity consumption is quite high.But Intel recently introduced the new range of Haswell processors, which it says will have nearly 50% less power consumption than the previous generation.
With this at stake, if Windows RT ensures that it does not use up too much battery power due to the ARM processor architecture, what happens if this new range of processors that consume much less is included in tablets with Windows 8? Microsoft would be in trouble, because in this case, Windows RT would not make sense
Microsoft knows they are not okay
They know that the idea was not well executed, it's nice to know what they thought when they proposed this operating system, maybe they only saw the tree but not the forest. And now they are paying for the bad plays they made.
Microsoft recently reduced the price of the Windows RT license, some companies that were encouraged to launch a tablet with Windows RT, also had a price reduction on their products.And some directly turned their back on it, such as Samsung or HTC (which seems to have launched a Tablet with RT, and now everything has been cancelled).
Businesses have shown interest early in Windows RT, a good range of products have been released to the public, but the excitement was short-lived.
And now, Microsoft looks like might be introducing something Windows RT-related for the BUILD 2013 event, which will take place on June 26 . Maybe we will see some in this version of the operating system?.
It is clear that we must change
You have to work overtime, order pizza at the office and have thermoses of coffee to see how to solve this important problem they have here. If Microsoft continues to slack off, we may just see the death of Windows RT.
We don't need more products, for Microsoft to continue lowering the price of the license or for companies to lower the price of their tablets. Microsoft must find a way to find a market for Windows RT It is clear that if it does not offer developers a way to bring their applications to all platforms easy way and without depending on a third party, we will not be able to advance much. An operating system without applications is not good for much.
Also, must compete on price, Windows RT was released to compete against products like the iPad and some of the tablets with Android that are turning around. But today it is in less conditions than them, if it cannot compete with benefits (which is already a very serious mistake), it must compete with prices.
And, if the public does not know the difference of both operating systems and what each one offers in comparison, it is difficult for people to turn to Windows RT compared to Windows 8, which in theory , does more than this.
Answering the question in the article's title, Microsoft is going to need a lot of thermoses of coffee, and think smart. All is not lost yet, but they should get their hands dirty.
