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"My goal is to be a clear winner"

Anonim

I remember that at one time, 5-6 years ago I think, Nokia was synonymous with excellence in mobile phones, if you wanted to buy a new terminal was always recommended a model from the Finns. Then, I don't know what happened to the company, and when I entered the writing world 3 years ago, Nokia was in a not very advantageous position.

What came next is the story we all know, a commitment to an operating system that was not yet fully consolidated. It was said that many Nokia investors were not at all happys with the direction it had taken, and the company's shares began to decline.However, the story was different from what was speculated, Nokia launched the Lumia 900, 800 and 710, and to reinforce an operating system that did not have much strength, it started with a strategy of offering exclusive applications and benefits to customers. And it worked, it worked great.

The Nokia Lumia 920 arrives, and with all its technology, from the small ones like using the screen with gloves, to the important ones, like the Pureview camera. As Stephen Elop says in an interview with SVD, a Swedish publication:

"

The Nokia Lumia 920 was the terminal to announce that they were here, and that, as Elop says, they want to be the only winner. This smartphone paid off: Investors aren&39;t so angry anymore, your CEO can sleep peacefully in his bed at night, and millions of users say I love him> "

Nokia's eyes are on Apple and Samsung, and they're going to have to arm themselves with some pretty strong oars, because they have to climb in her Lumia-shaped boat down an uphill river. It will not be easy, but they have the tools, they must know how to use them.

This article was only supposed to comment on what the CEO of Nokia said in an interview, however, I beat around the bush. I'm not a fanboy, but I am I respect companies that strive to do something different, and I respect Nokia, the same way I respect HTC for releasing a product like the HTC One.

Sometimes I wonder, and I would like to hear your answer, Would Windows Phone be what it is today, if Nokia weren't betting so much on this operating system?I think Steve Ballmer owes Stephen Elop a dinner or two.

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