You won't want an iPad at Christmas: Microsoft brings out the colors of Apple's tablet in its new advertising campaign

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The Christmas season is approaching and companies metaphorically sharpen their fangs to attract buyers with their advertising campaigns In the United States, the aggressiveness that it is possible to breathe in the advertisements it can attract our attention, because here we are much more restrained."

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There have been mythical ads over time and now to all this history we could add the new campaign launched by Microsoft. On a similar footing to those Get a Mac ads years ago, now it&39;s the iPad and Surface Go taking center stage"

From the outset we'll go into background: a girl warns her grandmother that with a view to Christmas she doesn't want her to give her a gift iPad, since it will not be able to perform the same actions that it can take with a desktop computer.

In said announcement the Surface Go enters to compete with the Apple iPad, a device that despite becoming the one for many It is the best iPad in history, it is still held back by an operating system that does not allow all the potential it hides to be exploited. And we are not saying it, because they were the conclusions reached by our Xataka colleagues when analyzing the iPad Pro: it was like having a Ferrari and not being able to go over 50 per hour.

Apple has tried to turn its iPad into a professional tool and despite the fact that in some circles it is a very important alternative that can replace the computer, it is also true that for a large majority of people it is too short.I myself have the new iPad Pro and after weeks I see how these limitations are a reality.

iOS 12 is a drag on the iPad

And that is what Microsoft is exploiting in its campaign. They argue that it is advisable to think about whether to get an iPad or a laptop with tablet characteristics, offering in this sense an alternative such as the Surface Go.

Both devices have a very marked type of user but now, with the iPad and the Surface Go focused on the educational markets, they have found a front in which they converge, so they must fight to conquer a type of user who was previously alien to them.

Microsoft sells us its convertible and does so by boasting of showing off a complete operating system that does not have the limitations of a tablet and Windows is responsible for this potential.A true file browser, being able to connect external drives and devices, access to complete programs that we have already used on PC… all features that iOS 12 does not offer on the iPad.

Apple wants to make its iPad and especially the iPad Pro, a traditional computer and Microsoft doesn't see it that way. Its Surface range enjoys a quality that has nothing to envy to Apple products and in the case of the Surface Go we also find a very competitive price.

It is true that if we only look at the price, the iPad is very slightly advantageous We take the 32 GB iPad 2018 that costs 349 euros to which we have to add keyboard and pencil, either from Apple or from third parties. The 64 GB Surface Go, twice as much as the iPad, costs 449 euros and we will also have to buy the keyboard and stylus separately.

It is the user who ultimately, as always happens, must determine which is the device that best suits their needs and so on get the one that interests you the most, the one that you could take advantage of in the best way.