Microsoft would launch a new tablet with Windows RT under the Lumia brand

A Windows RT Many have wanted to give it up for dead since it came out. It is still true that its current situation is critical, with the abandonment by manufacturers, the uncertainty about the Surface Mini, and the Intel Bay Trail processors cannibalized its supposed target market. But at Microsoft they continue with the conviction of betting on it and on the ARM architecture.

In this regard, in Windows Phone Central they affirm that Microsoft would change its brand strategy in tablets, making Surface reserved for powerful portable tablets, such as the Surface 3, while future ARM tablets with Windows RT would be released under the brand name Lumia, and that the next one would be released at the same time as the new Windows Phones that Microsoft is preparing for this year (also That's why we're told that Microsoft is pulling the Surface Pro 2 off sale, so you have little time in case you're interested in buying one).

This rebranding would make a lot of sense, especially when you consider that one of the big problems with the Surface RT (and Windows RT in general) was Microsoft's inability to pass on the difference between it and the Surface Pro, explain to consumers what to expect from this device, why the right thing to do was to compare it to an iPad or an Android tablet (which it came out on top of) and not with full windows netbook. Leave the mark Surface for the tablet-portable with Intel processor, and Lumia for the RT devices would help better communicate the differences between these product lines.

It's also a much more credible rumor that Microsoft would abandon the Surface brand entirely, as they are currently investing in marketing to position it in the high-end convertible laptop segment.

Of course, to be successful, a new device with Windows RT would have to make the most of the advantages of the ARM architecture to differentiate itself in terms of less weight and longer battery life. battery, and thus be competitive in the segment of tablets focused on mobility (without ever losing the advantages of Windows and Office, of course).

Via | WPcentral