What are you going to
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Microsoft is left alone selling tablets with Windows RT. Dell recalled its XPS 10 yesterday, so the only remaining product with this version of the system is the Surface RT.
We can quickly guess the reasons why Dell has withdrawn: poor sales. People don't want Windows RT. But why? What is wrong with this system to make it unattractive to users?
Arriving late and in the wrong format
Microsoft has arrived late to the world of tablets (not as late as mobile phones, but late after all) , and you have made the mistake that other manufacturers have made: using the wrong format. The format of large tablets (10 inches).
But why does Windows RT fail and Android/iPad fail? Easy. When the last two arrived, the tablet concept was new. Between marketing and the curiosity to try something that, let's face it, could be useful in certain cases, many users bought this type of tablet.
However, those devices stayed in no man&39;s land They are not small or light enough that you can always take them with you, and having a mobile OS does not allow you to work with the programs you are used to. I&39;m sure I&39;m not the only one a family member/friend has come to with a tablet asking how do I install Office on this? >."
Users want mobility and power. 10" Tablets >
Microsoft has arrived with Windows RT when consumers have been cured of fear. It's not just RT's intrinsic problems (which it has), it's that this market niche, that of large tablets and with limited systems, is no longer attractive to users.
And this is not something I made up. Although I have not been able to find specific figures or graphs, in most of the analyzes of the last four months it is highlighted that the smallest tablets (below 8 inches) are selling more than the large tablets.
A limited operating system, an application ecosystem smaller than that of its competitors, with a poor distribution and sales strategy and focused on the form factor that is losing more strength in the market. In short, a good recipe for disaster
What about Windows 8 Pro?
There is another problem. There is Windows 8 Pro. Like Windows RT, with the same interface, but also capable of running complete applications. The only disadvantage is that it does not come with Office integrated.
Windows RT existed to be run on ARM processors, which consume and heat less.Perfect for tablets with better battery and lighter and thinner. But now there's Intel Bay Trail, which offers similar benefits with the same old Intel architecture.
We have Windows 8.1 Pro and Intel Bay Trail. Who needs Windows RT and ARM?
So, Why use Windows RT? Even in the smallest tablets, manufacturers are choosing Intel architecture + Windows 8 Pro As I commented in the introduction of the Toshiba Encore, it does not make sense to put full Windows 8.1 on a small tablet, because using desktop applications will be much more uncomfortable and the user will end up frustrated. However, if we look at the possibilities and power of each of the systems, it is true that it is better to have full Windows than to have it limited. Manufacturers see it that way, and users probably do too.
Is RT doomed to failure?
Right now, I would say yes It didn't have to be like this: if Microsoft had focused on small tablets from the beginning and cheap, it could have been a perfect complement to the entire Windows ecosystem. But he missed his chance, manufacturers no longer support it and prefer to go to Windows 8 Pro.
Surface Mini could be Microsoft's face-saving product with Windows RT. In fact, if Redmond does it well (and sells it well, which is also important), I'm sure it could be very successful. But that doesn't take away from the fact that manufacturers no longer seem to support this system.
There is also the increasingly real Nokia tablet with Windows RT But if the specifications and price that were leaked are real and not There is no further surprise, we would be facing an expensive tablet without many features that differentiate it from options like the Surface RT.And we already know how sales of that tablet have ended.
Perhaps the only saving grace of RT is the fact that ordinary users don't know about it yet (or at least don't know that it's a different version of regular Windows), so in that sense there is no great prejudice against which one must fight. Still, without vendor support, Windows RT is bound to fail