Windows on mobile continues downhill and without brakes in market share; numbers don't lie

We already have with us the figures with the market share of the different mobile platforms and at that point we are always hopeful of how the Windows platform will fare in mobile phones… and how many of you can expect, well not at all well.

We have seen in successive studies how Windows on mobile phones has been losing market share until reaching figures that many may consider almost anecdotal And that we always have the hope of at least a stabilization in the fall but no, things are looking worse and worse.Let's see the figures.

These figures correspond to the quarter that ended in November 2016 and in the numbers that we can see in the table below these lines we see how the market share at a general level is bad for Windows Phone, becoming disastrous in some specific markets.

In the case of Spain, the home market has suffered a sharp decline in one year, going from 2.7% to 0 , 5% of the same period in 2016, a practically anecdotal figure. It serves to cool the rise of 0.2% experienced in the previous period.

The lack of new terminals is causing anyone interested in Windows Phone to decide on another system with more alternatives. We will have to wait a year to see what happens but the outlook is not good, especially if we compare it with other systems like iOS or Android.

Windows Phone seen by countries

Thus in the United States fell from 6.3% to 2.8% in the annual trend, a figure that contrasts with the iOS rise from 37.1% to 43.5% and the strange one (it is rare for Android to lose share) Android drop from 60.4% to 55.3%.

In the rest of the important countries we see how in the same period, one year, in the United Kingdom it has gone from 9.1% to 2.1% , down 2.9% since October while in France in a year Windows Phone has passed from having a 7.7% share to having only a 3.6%

In the East we can see the figures in Japan where Windows went from having 0.3% a year ago to 0.4% in 2016 with the minimum increase but increase, which being Windows cannot be neglected. In China, in the great empire we see how while in 2015 the market share was 1.6%, in 2016 it has gone down to only 0.1%which makes it practically an anecdote.

In this way the bad omens for Windows on mobile are confirmed We already know the reasons for this eternal downhill and we have discussed them other times, so we are not going to expand on the subject. What is certain is that if Microsoft wants the figures to change they must act now, otherwise it may be too late.

Via | Kantar