IDC bets on a more than uncertain future for the Windows Phone platform

Bad times are ahead for the Windows platform as far as mobile phones are concerned and Worse even worse times are aheadThis is the conclusion that can be deduced if we stick to the figures provided by a study by IDC, the IDC market analysis firm that predicts a continued decline in market share for Windows Phone.

And if at this point finding a terminal with Windows Phone in a business is sometimes a difficult task, it borders on the impossible when we look around and look for someone we know who has a terminal under Windows .A fact that only means one thing: market share is anecdotal

A presence in the market that does not require comparisons with the other two major platforms to know its true dimension. And it is that according to IDC it is expected that Windows phones sold this year will reach six million units sold with difficulties.

Is that a lot? Well, according to IDC this represents 0.4% of the market globally, a percentage that may seem like a lot if, as predicted by 2020, the figure drops to a residual 0.1%. A percentage that translates into just over a million units placed on the market.

The Surface Phone is not the solution

This year we have seen how some (very few) more than interesting models have arrived.We are talking about the HP Elite X3 and the Acer Liquid Jade, since for now the Alcatel Idol 4S will not leave the United States. This translates into a diminished market that will not see its progression change in a short time and less thanks to a single terminal.

No matter how stratospheric the possible Surface Phone might be (which is yet to be seen) its ability to occupy the throne of an iPhone or a Galaxy on duty would be put to the test for more than just specs.

A conclusion reached by the different specialists and analysts who maintain that the launch of a possible Surface Phone would not change the panorama too much current, since the big problems to be solved by Microsoft, the mobile ecosystem and the lack of applications, you would still be present.From IDC they have this opinion:

A situation that contrasts above all with the panorama that IDC paints, for example, for Android, since the analysis firm estimates which could exceed a market share of 85.6% in 2020, while iOS would remain at a more than decent 14.2%.

The disease therefore, for Windows and its mobile ecosystem, seems to be clear. It now remains to determine what is the cure they find to correct the situation and alleviate the he alth of the patient if they still have time to do so. In your case _what do you think would be the ideal measure that Microsoft should take to straighten the course of its ship and prevent it from sinking?_

More information | IDC