Numbers don't lie and Windows Phone sales continue in free fall according to Kantar

We have been praising Microsoft's behavior towards its products with constant updates and more than interesting releases for days, but we must also comment on the news when it is not so good and in this sense if Redmond has a problem that is the one that refers to the decrease of its platform, Windows Phone.

Once again and we've been like this for a few months now, we see how Kantar's statistics leave the sales quota in a very bad place of terminals equipped with Windows Phone.Figures that despite the efforts made from Redmond do not stop decreasing.

And it is that in contrast to the competition, Windows Phone continues to lose integers The crisis in the mobile telephony segment by Microsoft It is getting deeper and continues to lose sales share even in those markets where it still had some leading role.

We already saw it a month ago and after this period of time we have known the data again and they are discouraging. Few terminals on the market, the majority owned by Microsoft and fewer launches on the horizon, with few honorable exceptions, mean that users are not attracted to the platform.

Leaving aside the greater or lesser number of applications and that this can attract developers and users, the truth is that if There are no phones with which to hook the consumer and with hardly any support from the operators, things look bad for Windows on mobile phones.

This is made clear just by looking at the sales figures and in which you can see how the numbers drop in all and each of the markets in which the platform has or has had a presence. Something that contrasts with Android, whose growth continues to be devastating.

Google's operating system has taken over 93.9% of the new _smartphones_ sold in that period, after rising more than 5 points compared to the previous year. Apple, for its part, reduced its share and was left with 5.5% of the market, while Windows practically disappeared, getting a meager 0.6%.

In the case of Spain a year ago the percentage of Windows Phone was 2.5% while now it is 0.6% . In other countries such as Italy, Great Britain, Germany or the United States, the figures in one year have become these:

• Italy 13, 3% to 6, 4%
• Great Britain 9% to 5.8%
• Germany 7.5% to 5.9%
• United States 3.8% to 1.3%

We see how in markets where the presence was at least significant, the fall has been significant and it has no sign of changing, at least in the short termseeing the panorama that is coming.

Solutions?_ More launches of terminals, the support of other companies (Samsung, LG, Lenovo...) so that Microsoft does not carry all the weight and responsibility, agreements with the operators... a good list of options by which to try to resume a path that is getting steeper every time

Via | Kantar