Windows Phone quota drops slightly according to Kantar

Like every month, Kantar has just released its latest figures for market share for mobile operating systems And this time, unfortunately, the results are not entirely positive for Windows Phone, with slight retracement in various markets during October, both on a monthly basis and relative to last year.

For example, in Italy the share of Windows Phone in October was 13.8%, below the 15.2% of the previous month, and the 16.1% of October 2013. In Great Britain, the United States and France something similar happens, while in Germany the quota is reduced compared to the previous year, but it grows if we compare it with September of this year.

However, Spain and Argentina escape this trend, since in both countries Windows Phone is gaining market share, both with respect to the month prior to the year 2013, obtaining 4.5% and 10.3% per country, respectively (at the end of the article you can review the figures in detail, through the Kantar data explorer).

What explanations are there for this setback/stagnation? One of them is the launch of the iPhone 6 and 6 Plus. The new iteration of Apple's phone was released at the end of September, so its impact on the market should be seen mainly in the October figures, which are what Kantar is publishing now.

To this we must add the fact that many of the users who acquired the emblematic Lumia 920, 925 and 1020 with a contract, at the time of its launch, are already in the process of looking for another terminal, and since the high-end has not been the forte of Microsoft/Nokia announcements this year, it is expected that some will opt for a flagship of another platform

Future projections: the share of Windows Phone would double by 2018

Luckily there's some good news too: Windows Phone's future prospects are considerably better than its current numbers. As projected by the IDC company, by 2018 105 million Windows Phones should be sold by 2018. This is exactly triple the current sales level, but as the other manufacturers will also grow, the result is that Microsoft's global market share would double, going from 2.7% to 5.6% While Therefore, the share of iOS and Android is projected to fall by 1 and 2.3 percentage points, respectively.

Most of the market's growth will be driven by the low- and mid-range in emerging economies, such as India and China, which it would drive the average selling price of smartphones down from $297 to $241.Considering that, it's also not surprising that Microsoft is focusing on launching competitive entry-level devices like the Lumia 535, and getting them out as soon as possible in such countries.

Via | Winbeta, WMPowerUser