Selfies and apps are the stars of new Windows and Windows Phone ads

As new mid-range Lumia phones begin to arrive in stores, Microsoft also kicks off its plan to promote the devices , and convince the general public to buy them. The first effort in that vein is a TV ad for the Lumia 730/735 that just came out, which, unsurprisingly, puts an emphasis on in the possibilities of the 5 MP front camera when taking selfies .

The promotional video shows the story of a girl who takes selfies with the Lumia 730 and sends them to her boyfriend, who must find out where she is from the details of the photos, which It's made possible by the high resolution of the phone's front camera.Finally they meet and take many photos, and of course, they upload them to OneDrive

But Microsoft lives not only on selfies, which is why they have launched another set of ads that focus on applications In them It seeks to show the possibilities that the apps of the Redmond ecosystem offer to people with different lifestyles.

The first one shows a tornado hunter who uses OneDrive, Photoshop Express, and Instagram to save, edit, and share photos of the storms he encounters. He also uses Kindle apps, ESPN, and Halo: Spartan Assault to distract himself in his spare time, and when it's time to work, he turns to HERE Maps, Voxer for voice messaging, and MRLevel3, a $30 app exclusively for Windows Phone. to view storm radar data All while using a Lumia 930 and a Surface Pro 3.

The second ad tells the story of the founders of Bohemian Guitars, who use apps like To-Do Prime, eBay for Windows, and Guitar Tuna to accomplish work-related tasks. They also use more classic apps, such as OneDrive, Facebook, Twitter, Instagram, LinkedIn, Vine, and Nokia Camera

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An interesting thing about these latest announcements is that they seem to be moving in the direction of replacing the Windows Phone brand with simply Windows. In all of them there is talk of applications for Windows, just like that, regardless of the device where they are executed. It is clear then that Microsoft&39;s convergence of brands continues to advance at a steady pace."

Via | WMPowerUser, WPCentral