Windows Phone gains market share in the United States
The new figures for comScore on the use of mobile platforms in the United States have just been released, which on this occasion bring good news for users of Windows Phone Unlike the latest data delivered by the company, which spoke of a stagnation of the SO, now the figures show a important growth during the May-July quarter. This is even more relevant if we consider that the United States has historically been one of the most hostile markets for Nokia smartphones, which today represent more than 95% of Windows Phone sales.
Specifically, the data tells us that Windows Phone grew from 3.3% to 3.6% in the quarter just mentioned, while iOS grew 1% to reach a 42.4% share, and Android fell 1%, despite which it continues to maintain its position as the most used mobile operating system.
The share obtained by Windows Phone in the US during July is historical, since since August 2012 (when the launch of the Lumia 920) that the Microsoft platform was not getting as high a share, with the difference that the total smartphone user base was smaller then, for what there said quota was equivalent to 4 million users, while today it is equivalent to 6, 23 million, which represents a new historical maximum in that country for Windows Phone, and an increase of 300.000 users compared to the previous measurement (April 2014).
What does the near future of Windows Phone look like in the United States? With opportunities for growth but also with challenges. The Redmond ecosystem will have to face the launch of the iPhone 6, which is generating a lot of excitement everywhere and, especially in the United States, could reduce the growth of Windows Phone in the high range due to the predominance that Apple has in said market. That should be partly offset by the launch of the HTC One M8 with more carriers, due to HTC's better positioning than Nokia.
In any case, the outlook in the midrange and low ranges looks much clearer to continue growing, especially now that Microsoft has confirmed that the brand new Lumias 530, 735 and 830 will arrive soon>"
Via | comScore, WMPowerUser
