AdDuplex: Lumia and its low-end range place Microsoft as the absolute dominator in Windows Phone hardware

AdDuplex continues to publish regular reports with increasing data to help understand Windows Phone market share The ad network spans There are already more than 4,000 applications available for the system whose usage figures collected during May 26 provide a good image of the platform as we approach the middle of the year.

In the report we can see from the domain of the low ranges to the absolute control of the platform by a Nokia now owned by Microsoft, going through the transfer of more and more users to the latest version of the system operational.Windows Phone faces some interesting months ahead with the definitive release of version 8.1, the arrival of new manufacturers and the changes around the platform promoted from Redmond . This is your starting point.

Low-end keeps Windows Phone down

As every month, the Nokia Lumia 520 is the absolute king among mobile phones with Windows Phone with 33.7% of the market This This occasion is significant because the terminal has seen its market share slightly reduced for the first time in a long time. Behind them rise the Nokia Lumia 625 and, above all, the Nokia Lumia 521, a version of the 520 for the United States that reaches fourth place with a 6% share. All of them are entry-level smartphones that dominate the platform.

The folks at AdDuplex have classified the smartphones available with Windows Phone, differentiating between low-end, high-end, and Lumia phablets, along with the rest of the devices that include other manufacturers and those with Windows Phone 7 .The resulting graph is the one you see on these lines. Low-end Lumia mobiles represent more than half of the Windows Phone market, 53%, demonstrating the correctness of the bet chosen by Nokia at the time. Meanwhile between phablets and high-end they barely account for 14.2% of the market.

It is the low-end Lumia that is maintaining the system's sales on a country-by-country basis. In the United States, the Nokia Lumia 520 and the Nokia Lumia 521 account for more than half of the market and the situation is similar in many of the territories analyzed by AdDuplex. In Spain, the Nokia Lumia 520 is enough by itself to accumulate 52.1% of the market, a percentage that rises to 62.1% when considering another low-end like the Nokia Lumia 625.

Microsoft as the only relevant manufacturer

As already seen in the previous graphs, talking about manufacturers in Windows Phone is little less than fiction at the moment.Nokia mobiles continue to be the great representatives of the system, accumulating under its brand 93.7% of the terminals with Windows Phone 8 on the market.

Taking into account that Nokia's device division is now owned by Microsoft, it can be said that the company that developed the operating system has absolute control over the hardwareon which it works. At the expense of what they decide to do in the future, those from Redmond have in their hands a market in which new players will soon begin to enter. The fate of the system may depend on how this graph evolves in the coming months.

Windows Phone 8.1 grows before its release

Another area where Microsoft would do well to pay attention is the apparent desire of users for new versions of Windows Phone.For example, it is enough to take a look at the growth of Windows Phone 8.1 appreciable in the data published by AdDuplex. According to these the Preview for Developers version of the update is already installed in 5.2% of the terminals with Windows Phone on the market.

This quota represents an increase of two points compared to last month, something noteworthy given that we are talking about a version not yet released for the general public. If in April we estimated the number of terminals already working with Windows Phone 8.1 at more than half a million, in thirty days that figure could have surpassed 2 million

We already said it reviewing the numbers for the smartphone market as a whole and we repeat it now: Windows Phone is about to start a new stage that could represent a crucial step for operating systemThe starting point is that of a platform completely dominated by Microsoft and whose growth has been supported by the low ranges. We will see how the situation changes with Windows Phone 8.1 and the arrival of other manufacturers.

Via | WinBeta > AdDuplex