Windows Phone continues to gain market share in much of the world

2012 has been a fundamental year for the future of Microsoft, undoubtedly with Windows 8, but also with its mobile system. The need to grow in market share for Windows Phone to compete with Android and iOS is one of the keys to its future. That is why it is interesting to take a look at the latest figures published by Kantar about the smartphone market during the last period of this year that is about to end.

And what the numbers say is that things are looking good for Windows Phone.With the data collected up to November, before the new WP8s invaded stores, there is a increase in market share obtained by the Microsoft system in the vast majority of territories. The growth is especially significant in some European countries, where its percentage even triples compared to the same dates last year.

Italy is where Windows Phone achieves exceptional growth, multiplying its position by three and reaching almost a 12% market share. Great Britain follows with an increase that reaches 5% driven by the sales of Nokia and its smartphones. In Spain Windows Phone manages to scratch points, going from being almost marginal last year to achieving 3% of the market. The figures are positive in a good part of the rest of the countries, with the exception of Germany and Brazil, where it fell a few points.

What is significant about these figures is that they do not include data from Windows Phone 8 and the new handsets from Nokia, HTC and Samsung. In other words, the Microsoft system has managed to maintain its growth even before presenting its announced new version, so the trend should continue to be positive and even increase in the coming months. It would be strange if the opposite happened. Even more so if we take into account the information on the sales of some of the new devices, which have been showing a good rhythm for some time.

This is good news for Redmonders and their partners. These latest figures indicate that the smartphone market is by no means decided and that we are facing a long-distance race. 2013 will be another pivotal year, and the first figures that are obtained from the new Windows Phone 8 will be a good indication of whether, little by little, we can begin to overcome that idea of ​​a duopoly in the mobile operating system market.

Via | Neowin More information | Kantar