Digital Direct: with this system Microsoft wants to facilitate the download of promotional content and end marketing

It is usual that in many cases the buyers of a game console have decided on one machine or another based on the promotions of the different brands. Console packs plus games that usually come with an attractive price and in some cases extra accessories.

When the time comes to open the box, there are many who are surprised, sometimes not very good, when they find out that the game is not available in physical format and to be able to get hold of it, they You must download thanks to a promotional code that is included in the pack.A way of proceeding that will go down in history in no time

Marketing is going to end

And it is that Microsoft has in mind to end the system of downloads through codes. The user has to access the Xbox store and proceed with the download of the title in question, a process that can take forever if we don't have a good connection network.

To achieve this, Microsoft is working on a new option called Digital Direct, a feature that will allow users to redeem Xbox Digital Direct offers from your console. A function that owners of current Xbox consoles (Xbox One S and One X) and the future Xbox Series X can take advantage of.

"

During the console setup process, the associated content will appear.To obtain it, it is only necessary to select the box Claim it to exchange each article so that it will appear in the digital library, in section My games and applications In addition, with this system there are no deadlines to redeem and the content can be downloaded at any time by accessing it from our console."

"

But it is not the only way to obtain it, as it can also be accessed from the Settings section and then enter Account, space in which we will see a new tab with the title Included with this Xbox Are the games or benefits associated to download that we will see later in the "My games and applications" section."

In this way, Microsoft also avoids buying and selling promotional codes that are sometimes not interesting, by making each machine have a specifically associated content.