Microsoft takes over Clipchamp

Microsoft goes shopping again and this time it has not been done with a company, but with Clipchamp. It may not sound like much to many, so clarify that Clipchamp is a fairly powerful and paid video editing toolkit, a purchase that points to everything will end up being reflected in Microsoft products

And it is that the Redmond company does not have an application to edit video, an option that is really interesting as it offers the competition, where Apple has iMovie (free) and Final Cut Pro (paid). Users have to search for third-party tools and this is where Clipchamp comes in.

To provide a decent video editor

The Clipchamp Suite is a web-based video editing package. A tool that makes it easy to create video clips and can be accessed for a fee of $9 per month after a free trial period. A purchase that could be strategic on the part of Microsoft, which would benefit from Clipchamp to improve its video editor

And the fact is that on both Windows and Xbox, the video editing capabilities leave a lot to be desired, so everything points to that what Clipchamp will allow is the creation of a true video creation tool. A platform that is not new, since it already announced in July that it had 17 million users registered on its platform in more than 390.000 companies, an increase of 54% each year.

Clipchamp is a template-based tool that allows access to a library of filters, styles and all sorts of plugins for shaping to a video and audio editor. A web tool that also offers the option to share creations on social networks.

In fact, Chris Pratley, corporate vice president of Office Media Group, states in the Microsoft publication announcing the purchase that Clipchamp will be focused on the Microsoft 365 subscription service.

You have to keep in mind that while, for example, Apple offers iMovie for free as a basic application or Final Cut, as a powerful, professional and paid tool, Microsoft does not have any type of software available the height. In fact, many Windows users opt for Adobe Premiere, another powerful payment option, or other alternatives to be able to edit content.

It is hoped that with the arrival of Clipchamp the situation will change and that it will serve as a basis for Microsoft to offer a tool to match of their platforms and in this way avoid the flight of users towards third-party options.

Via | Venture Beat