Microsoft takes over Bethesda: earthquake in the video game market and a whole ordeal to the competition

Movido is the gaming market this fall at Microsoft and that is that to the launch of its two new next-generation consoles the company now adds a piece of news that can be described as shocking. Microsoft has acquired the company ZeniMax Media And okay, this name may not tell you anything, but this company is the parent company of another well-known one such as Bethesda.

Microsoft acquired Bethesda Softworks in in a purchase valued at approximately $7.5 billion in cash.And together with Bethesda and under the umbrella of ZeniMax Media, they have also taken over other studios that are less known to the general public, but equally important.

A for Sony and the PlayStation 5

Taking over ZeniMax Media means that along with Bethesda, the Redmond company now owns studios such as ZeniMax Online Studios, Vir2L Studios, Mud Duck Productions , id Software, Arkane Studios, Tango Gameworks and MachineGames.

And having said all this, what does this purchase translate into? First and most beneficial to users is that Bethesda titles will now be part of the Xbox Game Pass subscription All Bethesda games will be available on the platform from Microsoft and new titles as they arrive will be available from day one.

And the new releases?

A purchase that leaves us surprised "

The company is working on powerful developments such as Starfield>Will they be exclusive? Will they have an exclusivity period? Will they continue to be multiplatform? It seems that the situation is not going to change, or at least that is what can be deduced from the announcement made by Todd Howard, director and executive producer of Bethesda. An announcement made at the same time that Phil Spencer also announced the purchase"

Signs point to a boom in exclusives, as games being worked on by the studios involved could debut on day one on Gam Pass , which could mean having titles sell consoles on your platform.

A tall purchase, since we must not forget that among others, Bethesda is the studio responsible for games like The Elder Scrolls, Doom and Fallout.

It is clear that the gaming market is a priority segment for Microsoft and the movements that the company has been carrying out in recent months are a clear example of this ambition.Microsoft has sufficient financial resources and is investing it step by step.

GamePass is emerging as the main beneficiary of this operation If we already saw how it represented fierce competition for Sony and its PS Now, now Bethesda's purchase gives it extra power. And that without forgetting that through Xbox All Access, we can buy an Xbox Series X or a Series S in installments.

Microsoft is betting everything on black. With Xbox Game Pass Ultimate, they want to attract both PC and console users to their shadow and even mobile users thanks to Project xCloud. A policy that joins other strategic movements such as the inclusion of the EA Play catalog in Game Pass from the Christmas period, a particularly favorable time for potential customers to try a new platform. And in those, the purchase of Bethesda arrives.

Via | Bloomberg More information | Microsoft