Microsoft is also committed to autonomous driving: it invests in Cruise and its solutions for connected vehicles

The Autonomous car Aims to be the next frontier, another battlefield for many brands in the coming years. We have examples in the motor sector, with firms like Tesla, a pioneer in this area, or Nio, its reflection in China that wants to start to take off, although it needs to start selling to boost the data that caches its driving system. .

Along with the traditional brands that, each at its own pace, want to enter the market, there are also the technological giants that appear on the horizon with projects in the making or rumors.We already know the Alphabet and Google vehicles, Amazon's bet with Zoox or the indications about an Apple car, Project Titan (nothing to do with the option to buy Tesla). These bets are now joined by Microsoft, which has invested in Cruise, a company that develops autonomous driving technology.

Commitment to autonomous driving

And it is that the Redmond company has become an investor in Cruise, a startup that develops autonomous driving technology and was acquired by General Motors in 2016. To do this, the company has contributed 2,000 million dollars with which to contribute to the development of Cruise's projects.

An alliance between both companies that will result in mutual benefit Cruise has more capital and potential for the development of its driving solutions autonomous at the same time that it has Microsoft's Azure infrastructure to, when the time comes, port the result to possible vehicles.

And in the case of Microsoft, through Azure, the powerful Microsoft cloud, comes to play a leading role in what which refers to autonomous driving and, furthermore, Microsoft is fully entering that future to provide services to possible vehicles that reach the market.

Microsoft thus joins other investors in Cruise, in the case of Honda or General Motors, firms that have already invested capital in the startup as the autonomous vehicle company moves closer to commercializing its technology.

Via | TechCrunch

More information| Cruise