Amazon displaces Microsoft as the third most valued brand: Apple and Google unattainable for now
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Microsoft is one of the greats in the technology sector. Traditionally it has always been among the first, but the arrival of new competitors in its day such as Google or Amazon have made it lose prominence and that without mentioning the shadow of the almighty Apple.
The truth is that although it continues to grow and is doing so at a good pace, it is still far from being able to intimidate the big three of technologythat top the list and that are none other than Apple, Google and Amazon. These are the data that emerge from the study published by Interbrand, in which Microsoft experiences an increase of 16% in the value of the brand, reaching 92.715 million dollars.
Amazon grows strong
To determine the list, the consultancy assigns a dollar value to each brand based on criteria such as its financial he alth and the strength of its nameA list in which not only American companies and the technology sector appear. Thus, we can see how other large companies such as Coca Cola, Toyota or McDonad's slip into the top ten positions.
- Apple $214 billion
- Google $155 billion
- Amazon $101 billion
- Microsoft 92.715 million dollars
- Coca-Cola $66 billion
- Samsung $60 billion
- Toyota $53 billion
- Mercedes-Benz $49 billion
- Facebook $45 billion
- McDonald's $43 billion
Redmond-based company fails to break the $100 billion barrier Only Apple with $214 billion, Google with 155,000 million and Amazon with 101,000 million exceed it. In the case of Apple, it managed to reach the record of a valuation of 1 trillion dollars in the stock market in August, while Google has already chained several years as the second most valuable company.
Microsoft is fourth on the list due to the push from Amazon. Jeff Bezos' company has displaced Microsoft, now occupying third place in brand value thanks to a brutal growth of 56%.
If we access the report we can observe other curiosities. For example the first Spanish brand is Zara, occupying position number 25 while Coca Cola is the first non-technological brand in position number 5.
A list of which one aspect stands out: the presence in a large number of companies based on subscription services Cases such as Amazon, Netflix, Spotify are significant, so much so that Interbrand noted that 29% of the world's 100 most valuable brands are subscription-based businesses.
Microsoft has nevertheless experienced notable growth of 16%, higher, for example, than Google's 10% and equaling Apple in terms of this sense. An example of the good work he is doing at the Satya Nadella company since he became CEO of Microsoft
More information | Interbrand
