Surface Phone in 2018? Microsoft's bet may not be a smartphone as we think
Until recently we had a good number of models with Windows Phone from which to choose to test the Redmond operating system. We're not talking about the variety of Android, but we do know that the catalog before was at least decent to get us started and who knows whether to join the Redmond bandwagon.
Over time, however, the prospect of getting a terminal under Windows Phone has gradually disappeared and all because of Microsoft. It must be said loud and clear and it is that if the main actor in this plot does not offer alternatives to consumers, developers and operators, little can be expected when looking for good sales.
As they say, it&39;s the fish that bites its tail and you can&39;t know what it is before, if the lack of success caused by little support from Microsoft or the fact of not supporting the platform before poor sales prospects. And in these we find ourselves, with an increasingly diminishing Lumia catalog and alternatives counted on the fingers of one hand to get hold of a terminal with Windows Phone. "
We encourage you to review the catalog as soon as possible. How many come to mind? HP Elite x3, Acer Jade Liquid, some Lumia of those that are still being sold... in total there may be more than five models and at best, being optimistic. And so to deal with Android well... it's difficult and what has to happen happens, that the figures plummet.
Present gray (dark) and future black
Many people don't want to see it, but I believe and many of us believe that the Windows Phone platform is otherwise dead, in an induced coma It's Hard to say, especially with the promise of x86 applications running on ARM processors, which would open up a world of possibilities. But for that you need telephones and there aren't any for now.
In this sense, everyone expected that with the arrival of the new Qualcomm Snapdragon 835 things would change, mainly because they would be the first to be prepared to support x86 applications and could at the same time the arrival of the Surface Phone. Only a telephone, obviously insufficient, but it would be a ray of hope
However, the matter of the Galaxy Note 7 brings a tail, and it does so in such a way that in order to occupy all the attention and re-conquer the markets, Samsung has almost taken over all the production of the Qualcomm Snapdragon 835 , which leaves the rest of the manufacturers naked, having to look for other options for their releases.The most powerful processor in theory almost exclusively for a single manufacturer.
The future belongs to bots and AI
In this way, the hopes of seeing a terminal in which Windows Phone and the aforementioned processor will come together in 2017 are almost completely fading, especially if we take into account that From Microsoft they affirm that their commitment to the future is a new category and in the same way they are also Bots and AI (Artificial Intelligence), leaving applications aside. Something that can already be seen in the opinion of Chris Capossela, CMO of Microsoft:
It is clear that as quoted in Gartner, the future belongs to Bots and AI, so much so that they predict that for the By the year 2020, 20% of companies will no longer invest in applications.
This would show that from Microsoft they don't have much interest in applications and developers.This is a point of view but it is still striking, by chance or not, if we take into account how some applications from the system catalog have been disappearing. Developers' interest in Windows is waning and thus they are disinterested in the system, even despite the promise that OneCore was supposed to be.
Bet all on one color
From Microsoft they could be waiting to turn the expected Surface Phone into a kind of pocket PC but vitaminized and if we don't see it in This 2017 that we have just started… would we see it in 2018? or maybe later? A risky company policy, since waiting time, while rivals grow in firepower, to bet on a new ecosystem is something highly risky.
Play the entire game to one card, do not diversify risksIf it goes well, they can be successful, but if it goes wrong, if they fail to attract users with an interesting terminal and an attractive system... that could be the grave for Windows Phone. So we end with a question. _Do you think they are taking too long to offer an interesting proposal from Redmond to fight for the market with Windows Phone or do you think they are taking the right steps?_
