They paint coarse for Microsoft with sales of Windows Phone plummeting in Europe

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The song said _bad times, for the lyrics…_ and Microsoft could sing the same thing, at least after seeing how the already weakened sales of its Windows Phone platform, not only do they not know not only recover but also suffer a considerable slump in Europe"

We at Nokia do not know what they will think about it, but it is clear that their choice for the Redmond operating system was not the right choice and the platform has to do Things are very good if you want to turn the tables on a path that for now seems to be headed for failure.

And it is that the data published by the company Kantar regarding the sales quota from November 2015 to the end of January 2016 leaves no room for doubt. They are not bad, no, they are worse, especially if we compare them with those of the same period but from the previous year.

The fight against iOS but above all against the almighty Android is greatly weakening Microsoft's proposal that sees sales fall below than expected for various reasons that no one dares to place in order of importance in this crisis.

The reasons for the crisis

Many speculate that users have grown tired of waiting for Windows 10 Mobile upgrade for Windows Phone 8.1 devices and have chosen to go green with Android or bite into Apple's apple, while others talk about the absence of terminals that also, as we saw yesterday, they are not expected until early 2017.

Only the United Kingdom represents some light when we talk about sales, because in the European country sales have grown and have gone from a very poor 7.5% to a timid 8.6%, but stop counting, because in the rest the drop in sales is worrying. Thus in Germany it goes from 8.9% to 5.9%, in the neighboring country, France it is reduced by almost half and goes from 13% to 7.8%. and in Italy it falls from 13.2% to 7.2%.

Let's see the Kantar graph:

In Spain the drop is less, but the thing is that here sales are almost anecdotal and thus we went from 2.5% to 0 , 8%, a figure that, if it continued like this or went down, would have made the brand disappear in our country if it were not for the economic muscle that those from Redmond can boast of.

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In Europe as a whole, Windows Phone sales went from 9.6% to down 6.4% in just one year... and be careful because this slump coincides with the release of the new Lumia 950, 950 XL and 550, a fact that should have hidden these data at least."

If we take into account that since then we have only witnessed one new launch, that of the Lumia 650 that came out in mid-February and seeing the panorama of launches that awaits us, a lot has to change the tables or maybe for the next sample they offer us, these numbers will be even lower

Via | Kantar