Microsoft sells off to Uber and AOL part of its mapping and online advertising divisions

As Satya Nadella anticipated in his letter last week, There are many changes coming within Microsoft The company has already suffered a major internal restructuring a few days ago, and are now implementing other measures in order to focus and dedicate more efforts to their key areas.

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Specifically, they are divesting part of their online and map divisions. In the case of maps, has sold Uber a small part of Bing Maps, which includes its own technology and 100 employees, and which was in charge of updating the maps with satellite images and street level (Street Side).The 100 employees who worked there will be integrated into Uber in the coming months."

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This does not mean that the Bing Maps service is shutting down or anything like that. Simply put, Microsoft prefers to obtain information from third parties that deploy Bing Maps, instead of obtaining and updating it themselves (which can be very expensive). Microsoft will likely remain a customer of Uber after this, just as it is today of HERE Maps, paying them to get access to the map information they provide."

AOL will take over Microsoft online

In the same vein as the above, Microsoft has reached an agreement with AOL for this entity to manage the for Redmond websites and services That is, AOL will be in charge of selling this to customers, and Microsoft will receive a commission for ads displayed on sites it owns.

This will also imply that 1200 people who were in charge of that task at Microsoft will stop working at the company. All these workers will receive a job offer to join AOL, performing the same role.

In addition, as part of the agreement, AOL will begin using Bing instead of Google as a search engine on all its sites, including the Engadget and TechCrunch blogs.

In any case, Microsoft is not completely abandoning online sales, since as we said before, the agreement with AOL affects only 8 countries. In other latitudes, and for the moment, Redmond will continue to be in charge of selling its own ads through Bing Ads.

Via | VentureBeat, Mashable In Xataka Windows | Is there a place for hardware in the new Microsoft?