Surface Pro 3 sales are going from strength to strength, reportedly up to $1.1 billion this quarter

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Gone seem to be the days when the sale of the Surface was a drag on Microsoft&39;s bottom line. That at least we can conclude from the latest information provided by an analyst from the Pacific Crest company, who describes the Surface Pro 3 as Santa&39;s surprise, after corroborating that, contrary to what happened with previous generations, this iteration of the Redmond tablet yes it is selling very well, especially in the Christmas season."

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The analyst conducted a study by contacting more than 50 chain stores in the United States, nearly all of which reported surprisingly good sales for the Surface Pro 3. According to the stores, the inventory they hold of this device is always adjusted, since units in stock run out very quickly due to high demand, lasting no more than 6 to 8 days before a new order must be requested from Redmond."

It is estimated that more than 1,200,000 units of the Surface Pro 3 would have been sold during this quarter

All of the above would translate into estimated sales of more than $1.1 billion during the current quarter, nearly $200 million more than in the previous period, and 700 million more than the third quarter of 2013. This estimate suggests that more than 1 million 200 thousand units of the Surface Pro 3 would have been sold , at an average price of $863 (remember that different configurations of this equipment are sold in stores, so the price varies depending on the model chosen).

The most interesting thing of all is that for the first half of 2015 there would be even better prospects, above all thanks to the interest of professional clients , companies and students, who would see it more and more every day as a replacement for their laptops (as pointed out by the promotion made by Microsoft).

It's certainly good news to see that after 2 very good but not-so-seller versions, Microsoft is finally managing to communicate the value and utility of the Surface Pro, while also getting a balance of price, size and specifications that seems to convince the market.

Via | Winbeta > Investors.com