Sway.com

It is common for domain registrations by technology companies such as Microsoft usually precede the launch of new products and services. Therefore, it is striking that the Redmonds have recently registered the domain sway.com, along with variants of it, such as sway-CDN.com, sway -CDN.net, sway-INT.com and sway-INT.net. At this time all those domains redirect to a Bing search with the corresponding term.

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There are other clues that point towards the development of a new service/product.Microsoft recently registered the Sway trademark as well, under the categories of computer software, software as a service (SaaS), and online software. In addition, the acronym CDN, which accompanies Sway in several of the registered domains, usually stands for Content Delivery Network or Delivery Network of Contents, in the context of web services."

An example of a content delivery service is Amazon CloudFront, it is a network that copies and stores certain content on several servers, in order to deliver it more quickly and efficiently to users who want to access it (each client accesses the server that is closest to it). These content delivery networks can be offered to third parties as a service (which Amazon does), or be used exclusively by the company in order to deliver its own content more effectively (something Netflix and Apple are dabbling in). ).

Regarding that, it should be noted that Microsoft already has its own content delivery services, and uses them both for own content and for third parties, through the Azure service.

Therefore, a reasonable guess about Sway is that it is a marketing ploy to promote the content delivery services of Microsoft among the developer community. An attractive brand that would seek to make them prefer the Redmond alternative over other options, such as Amazon CloudFront itself.

However, these are only speculations. Beyond the domain names, and the trademark registered by Microsoft, there is no official information or confirmation about what Sway consists of or will consist of. The closest there has been to an official pronouncement is the following tweet from Microsoft's head of communications, where he lowers the profile of the issue without further comment.

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Even if Sway is an actual product that Microsoft is working on, that may not be the final name that the product will see on the web. light The history of Microsoft is abundant in cases of codenames or key names, brands that were used only internally to name a product while it was being developed, and then used another more appropriate name for the market (For example, Kinect was called Project Natal at one point, and Bing was called Kumo internally.)"

Via | TechCrunch