Satya Nadella announces a change in strategy at Microsoft

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Satya Nadella, the current CEO of Microsoft, has just to send a public email to all company employees communicating what will be a change in approach and strategy at Redmond going forward. The central message of this shift is to move from what Ballmer defined very broadly as a device and services company to one whose mission is to reinvent productivity, to empower every person and every organization on the planet to do more and achieve more. "

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Nadella also emphasizes the new scenario facing the company, a world that is changing at a faster rate, which will require that in The new Microsoft thinks outside the box, and thus does not rule out anything regarding possible changes in the internal culture and in how the strategy is implemented.What concrete things do these new guidelines translate into?"

For now, none of Microsoft's standout products and services are going anywhere; in particular, Nadella is explicit that will continue to develop and market the Xbox and other devices such as the Surface Pro 3.

Yes, the role of the Microsoft tablet will be increasing demand and enriching the Windows ecosystem, rather than obtaining benefits per se same. New devices that are launched will have the same purpose for the company: create new markets, create demand that can then also be supplied by Microsoft partners that work with its services and platforms. The Nokia Devices Division will also be aligned with that philosophy, helping to create demand for Windows Phones.

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And finally, the letter highlights Satya Nadella&39;s call to make changes in the processes and product teams to be more obsessed with the consumer and oriented towards speed and quality.This would imply, among other things, having fewer employees making decisions ( although the 10% cut in their plant that has been rumored for a few days is not explicitly mentioned), so that these decisions are faster, and thusaccelerate all development cycles, preventing competitors like Google or Apple from catching them in terms of product and service quality."

The full letter is available on the Microsoft website.

Via | The Verge