Microsoft has not yet decided what it will call its future mobiles
After closing the purchase of Nokia&39;s device division, one of the biggest doubts is what will Microsoft call the future mobiles it manufacturesThe initial terms of the deal allowed Redmond to use the Lumia and Asha brands and add the Nokia label to feature phones, but confusion still reigns around some of these points and how they will use those brands. The problem is also that not even they themselves seem to be clear about it."
At Forbes they have tried to investigate the issue without yet getting a definitive answer.According to a Microsoft spokesperson, the company has not yet decided on a name. The Microsoft Mobile brand, the division that has taken over the acquired parts, will not be used for the time being and current mobiles will continue to exist under the Nokia brand , which has also been licensed by Microsoft for use in mobile phones for 10 years.
The thing is that the above does not make it clear whether in the future we will see new smartphones under the name of Nokia Lumia Confusion is increasing if we listen to Nokia's Twitter account, from where they responded to users over the weekend that their mobiles will continue with the Nokia brand, including the Lumia, Asha and Nokia X ranges. Something that would not fit with the terms of the agreement nor with what was initially expressed by the two companies.
"The key here seems to be in the use of the term mobile phones. In the press release published by Microsoft, Lumia tablets and smartphones and Nokia mobile phones are described as two separate categories:"
"The distinction is important because statements reported by Forbes talk about Microsoft licensing the Nokia brand for mobile phones for 10 years, as well as for the purpose of marketing Nokia-branded smart devices for a limited period of time. Note the ambiguity and unclear response."
Positions to guide us by something the initial terms of the agreement seem the most appropriate. In them Microsoft and Nokia specified that the Nokia brand license only applied to feature phones based on the Series 30 and Series 40 systems, although their use in current mobile phones was also discussed. Given the way Redmond distinguishes between smartphones and smartphones, it seems that of the above excludes Lumia devices"
Thus, the only thing that remains clear is that in Redmond they still don't know what to do.Seven months after announcing the acquisition, at Microsoft have not been able to decide under which brand and name they will market the mobiles that they could manufacture with the divisions acquired from Nokia. Of course, for what was explained above, I would rule out that we are going to see new Nokia Lumia in the future.
"Via | PhoneArena > Forbes
