Japan

In the US and European markets the sale of more than 10 million Xbox consoles since its birth, in tough competition with the saga PlayStation and the Nintendo family, makes it clear that it has been a great commercial success for Microsoft.

And the risky bet they made in their day, arriving late in a market dominated by the consoles of the moment, would be a crushing victory if it weren't for the fact that the Redmond empire has its own irreducible Gauls in the form of the inhabitants of the Japanese archipelago.

Without clear reasons or with clear reasons

Apparently the main reason for the pale reception of the Xbox is the huge cultural differences between Japanese and Western thought. Thus, observing the video that heads this chapter, we can look with astonished eyes an aesthetic and way of doing things that seem certainly peculiar to us And that means that from the land of the rising sun something similar must happen to them with respect to our aesthetics and formal idioms.

"Thus the Japanese Xbox games market is full of country- or region-specific products, which are aimed at a cultural target as specific as they are far removed from the tastes of the successful console markets ."

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However, it seems that I cannot assure you first hand, that Japanese culture is not only disciplined, supportive and traditionalist. On the contrary, it has a fairly firm resistance to foreigners and is very little permeable to other cultures, speaking in general terms with how unfair it is always to do so.Thus, he prefers a console from the country before acquiring a North American product, even if it is manufactured in China."

It has even been argued that using the letter X in the name of the console produces rejection in the youth of the old Empire, as it is translated as a symbol of death or failure, although I think it is a Another example of the inability of the West to understand an ancient culture like Japan.

Whatever the reason, the "> is certainly an eye-catcher

Just in case, unlike in the story of the Gauls, Microsoft's strategy is not to continue with brute force but to convince the Japanese to use a better concoction: the new generation of Xbox, which is already on the horizon.