When the parent of the child
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Microsoft is a mega multinational with hundreds of thousands of direct workers, and indirect workers to different degrees, spread all over the globe in the most unexpected market niches.
Therefore, the movements in the heights close to the corporation's address always produce expectation and a large amount of informative material, as was the case when the news broke yesterday morning that the President of the Windows division, from which Windows 8, Surface, and Windows Live were born, Steven Sinofsky, has left Microsoft
The Lone Player Theory
Ballmer's words can give us some idea that, perhaps, things were not as “mutually agreed” as they might appear at first glance:
"The products and services that have given birth to the market in recent months mark the beginning of a new era at Microsoft. We have built an incredible foundation with new versions of all of our products and services. To continue this success it is imperative that we continue to drive alignment across all Microsoft teams, and achieve more integrated and faster development cycles for our offerings. >"
Which, even without knowing the context of these words, could indicate that the problem has been caused by the competitive and blocking way of workingfrom Steven.
It is well known that in large multinationals, where products destined for similar market niches are produced, the competitive war to ensure that one division is the one that benefits, quickly turns into a fratricidal facet in where all those involved end up losing by dedicating themselves more to “making the bed” for each other than to conquering the business opportunity.
Microsoft was not going to be an exception; Thus, in many corridor conversations, I have been able to hear first-hand people from the company recounting the war stories between the different departments and divisions. And Sinofsky was especially aggressive and controlling both power within his division, as well as willing to block anything that could overshadow his products, coming to be seen more as the Director of Windows than as a Director of Microsoft, and making too many enemies within the company, including CEO Steve Ballmer.
The theory of the failed summit attack
But the soap opera does not end here, there is also a rumor that it has been a power clash at the top of the largest software company in the world. Literally a failed attack by Steve on Steve trying to fulfill the feeling he had in the industry that he was going to be the successor to the current CEO of Microsoft
Perhaps swept up in the wave of the hugely successful Windows 8 launch campaign, but not its hardware, and the rise of the Windows Live division, he decided to move the President's chair; did not obtain the necessary support; and he had to leave immediately
This would make sense of the sharing of power that leading the Windows division within Microsoft represents between two people; one of them a newcomer but with recognized financial knowledge, and the other a company director with decades of experience of how the corporation works inside.
Thus Ballmer, after the harsh criticism that has rained on him for years for his "painful" direction (which has done nothing more than generate billions in profits), takes advantage of the success and the commitment of “ the new era ” to to bring order to the chicken coop of those who rule.
The Wounded Pride Theory
Finally, there is a third possibility and it is related to ego and professional pride.
Steve Sinofsky started as an assistant to Bill Gates himself in the early days of the company. Over time he came to the Office division and managed to be at the level of Microsoft's most important and profitable product. Then, during the Vista disaster (along with ME, the worst fiasco), he took the reins of the Windows division and, like a phoenix, raised it from the ashes with Windows 7.
That is, a president who has demonstrated by far his enormous worth and his talent, with his controversial methods, to make Microsoft even greater.
So you must have been deeply frustrated and angry when last month, Microsoft management penalized you with the withdrawal of more than 60 % of the amount of his annual bonus for the company's poor results on the stock market, for the drop in Windows sales this last year, and for "forgetting" the browser selection screen in Europe, which represents a huge and absurd fine which, together with previous ones, is already exceeding two billion euros.
Just when Microsoft is making the biggest bet in its recent history, the head of the Division is harshly punished. And, perhaps, for this reason, once his professional responsibilities were fulfilled, he went for tobacco.
For whatever reason, Microsoft has lost a great talent. But we must not forget that we are talking about hundreds of thousands of people where the saying that “no one is essential” is especially true, and that at street level it has gone relatively unnoticed in the face of the avalanche of work that all employees of the company are enduring.
Time will put everything in its place.
Fonts | Microsoft News, IGN, Business Insider