Ballmer announces that new Microsoft hardware is on the way in an interview for the BBC
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In an interview with the BBC, Steve Ballmer CEO of Microsoft and heir to Bill Gates' business empire, has been very excited about the launch of Windows 8 and Windows Phone, and has announced that Surface, which it declares as “ unique ”, has been necessary, but which will not be the last hardware produced by Microsoft
Main Statements by Redmond's “ Boss ”
"There is nothing like Surface"Ballmer acknowledges to BBC interviewer Rory Cellan-Jones that Windows 8 is a huge gamble that, along with the release of Windows 95 and the birth of the IBM PC, is one of the three most important moments in Microsoft historyAnd he is pleased to have been present at all of them.
When asked about these 5 years of long wait, the CEO of Microsoft pointed out that the most exciting technology of the last decade is, for Steve Ballmer, the Windows personal computer (WindowsPC), making the reminder that is the largest market in the world based on the same technology – do not forget that the Windows market is more than 800 million products alone on computers – and referring to how it integrates with Smartphones and all kinds of devices.
“There's nothing like Surface Tablets” . This is how blunt the Microsoft CEO was about his entry into computing hardware, referring to the fact that there is no device in the industry that is worth a personal computer, like a work tablet, to study, for leisure, for the movies , books, writing, games, and that you can take with you in one package.
And a little message to those who are comparing Microsoft to Apple and its record profits on the stock market this year: Ballmer isn't worried about the comparison. The company is very profitable and no one in the industry, not even Apple, has generated as much money for its shareholders as Microsoft.
Faced with questions about Microsoft's future in hardware and the negative reactions in some company partners for their intrusion into their market with Surface, Ballmer did not hesitate to indicate that they have committed to a path in which they are going to do what is necessary, both from the point of view of hardware, from the perspectives of software evolution and from the perspectives of evolution of the Cloud, in order to drive the kind of vision you have. And he said that he will let these days of presentations and publications pass before announcing the hardware news that is on the way.
In summary, what happened with TabletPCs will never happen again here.