The Billion Dollar Campaign

If there is someone among you who does not know what is being prepared for the end of the month, Microsoft will make sure that you are informed. Crazy days await us starting next week and those from Redmond don't want anyone to miss anything they've been preparing for Windows. For this reason, from now until the Christmas holidays, they are preparing an intense marketing campaign that is going to cost the company a whopping one and a half billion dollars Dollars.

As it sounds, between 1.5 and 1.8 billion dollars (1 trillion US=1.000 million). Or what is the same, more than 1,150 million euros. Or what is the same, around 200,000 million of the old pesetas. This amount of money triples what was spent on the Windows Phone 7 advertising campaign two years ago. Now, putting it in perspective, it represents a little more than 1% of the money that the company has right now. So, seen what has been seen, nothing better than spending it on the new version of its flagship product.

The campaign begins this very week, less than two weeks before Windows 8 is officially presented and at the same time that reservations for PCs and tablets begin with the new system. The first thing we will see is the ad that you have below these lines, which begins with an appropriate countdown that is interrupted at number 8 to intersperse images of people using the new Windows on many different devices. The spot is a bit different from previous leaked videos where more emphasis was placed on explaining the capabilities of Windows 8.Something tells me that in the campaign we will see a lot of the latter, taking into account all that the change of environment implies for the common user. I think it will take a strong learning campaign to convince people that behind 'Modern UI' is the old Windows

Along with Windows 8, Microsoft will also promote its long-awaited Surface tablet From their greatest adventure in terms of hardware, the Redmonds had already showing small and sporadic advertisements in the street-art style. Now that the release date is approaching, they have opted for a more traditional route, starting with a gigantic advertisement in the middle of Times Square that shows the tablet next to the well-known slogan 'Click in' In addition, to accompany their release they have scattered points of sale throughout several American cities where consumers can get Surfaces and other tablets and PCs with Windows 8. Unfortunately we still do not know their price , which we hope will become one of its great advertising assets.

October 26 is the designated date From then until Christmas Microsoft will try to convince us that Windows 8 is not just an operation aesthetics of your system, but it is the best option available on the market. If they succeed, a billion dollars will be worth it

Via | Tech Crunch | The Verge