Steve Ballmer reviews Microsoft's strategy in his letter to shareholders

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In his annual letter to Microsoft shareholders, Steve Ballmer took the opportunity to speak at length about the company&39;s new strategy company that will soon have its greatest effect with the release of Windows 8 to the market. In it, Ballmer, after recalling the good numbers of the company in the previous year, acknowledges the existence of a fundamental change in the technology industry. It is precisely to this change that they try to respond with the new versions of their classic products."

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According to Ballmer, Microsoft&39;s business is devices and servicesThis is a significant evolution in the mission of a company that in its beginnings had the software sector as its clear objective. Now the industry has changed and Microsoft is jumping on the bandwagon with a new strategy that permeates all the work they have been doing in recent months."

That doesn't mean Microsoft is abandoning its large number of partners. Ballmer writes that they will continue to work with them to build PCs, tablets, and mobile phones, as they believe it is the best way to reach the more than 1.3 billion Windows users. Of course, as has happened with the Xbox and now with the Surface, the company reserves the option to build specific devices when they deem appropriate.

Special attention to the user experience

The final objective is to take maximum care of the user experience by attending to hardware, software and servicesRegarding the latter, Ballmer does not miss the opportunity to comment on their importance in the new computer industry. The idea that the CEO of Microsoft remembers is that as soon as the devices come out of the box they are ready to be used with his services and those of his partners. This implies, beyond focusing on the hardware and the operating system, building services that people want. Windows 8 is the result of these efforts.

Ballmer is not forgetting business services, where Microsoft has a dominant position that it does not want to lose. The focus in this case focuses on the cloud Office, Windows Server 2012, Windows Azure, etc. They are part of the company's commitment to convince the business world that they have the necessary tools to continue trusting them.

The letter is proof that Microsoft has not rested on its laurels and intends to be prepared for the future.It also carries an implicit recognition of the risks they must take to face the new era in which personal computers may no longer rule the kings. Develop new ways to interact with devices, make technology more intuitive, launch more cloud services, create new scenarios for people to work, play and communicate; all contained through a single platform across all devices: Windows Exciting times await us.

Via | Shareholder Letter In Xataka | Something is changing at Microsoft