Share of Surface and the market share of Windows 8 and Windows RT devices according to AdDuplex

Microsoft is preparing what may be its next step with the Surface range. We will see if today is the day chosen to know the intentions of those from Redmond. Before the time comes, it's worth reviewing the statistics that the folks at AdDuplex have collected and shared about the state of the market for Windows 8 and RT devices through May 18, 2014.

The data has been collected through the almost 800 applications available in the Windows Store that make use of the AdDuplex platform.That translates to a likely bias toward tablets or devices with touch screens, but still the data provides an interesting snapshot of the Windows 8 and Windows RT device market before this afternoon's event.

Surface stands out in a highly segmented market

Unsurprisingly, variety is the dominant note among Windows 8 and Windows RT computers on the market. It must be borne in mind that we are not talking here only about tablets and devices with touch screens, but also about laptops and personal computers that make up an entire sector with hundreds of manufacturers and thousands of models and configurations available to consumers. This explains why 72.1% of the market is distributed among more than 17 thousand different device models, each of which accumulates a tiny share.

But among all that variety there is a group of devices that stand out above the rest, including equipment from Microsoft, HP, Dell and ASUS. And among them the highest quota is reserved for the Surface range of those from Redmond. Its tablets represent 18.7% of Windows 8 and Windows RT devices on the market, with the Surface RT being the absolute leader at 14.5 %.

According to AdDuplex data, Microsoft's Windows RT tablet would still be the most popular device today among all those capable of running Windows Store apps. And it would also be by an enormous distance of more than 12 points with respect to his own successor.

Windows RT wins on Surface

Surface RT is not only the main driver of Microsoft's dominance but apparently accounts for over a quarter of all Surface devices soldfor those of Redmond.In this way, the first generation of the tablet with Windows RT is by far the best-selling of the devices despite having been permanently in the spotlight due to its supposed poor sales performance and the losses caused to the company.

Despite all that unflattering news, the point is that the Windows RT versions of the Surface are the best-selling devices in the range. Not only because of the overwhelming dominance that Surface RT still retains, but also because of the second position of Surface 2, which represents 11.8% of the market obtained by Microsoft hardware and 2.2% in the global

For its part, the Pro versions of Surface barely manage to add an 11% share among Microsoft devices and 2% when compared to the rest of the market. The first generation (Surface Pro) is still ahead of its successor (Surface Pro 2) but by such a short distance that we would not be surprised if they soon exchange positions.

In the list of Microsoft devices, the Nokia Lumia 2520 tablet also rears its head, the other device next to the Surface 2 with Windows RT 8.1 on the market. In this case, the tablet now owned by those from Redmond barely reaches 1% among its devices and it will be necessary to see what its future is when it becomes in the same house as the Surface tablets.

Microsoft is already the leading manufacturer

The problem with the huge variety of computers available in the Windows universe is that it complicates the analysis when comparing different models and the huge number of possible configurations for each of them. Given this situation, the image of the market can be seen more clearly if we look at a last graph prepared by the people of AdDuplex comparing the situation by manufacturer.

By checking the market share according to each device manufacturer with Windows 8 and RT one can get a clearer picture of what is happening in the Windows universe.Always according to AdDuplex data, the most notable news when taking a look is that, albeit just barely, Microsoft is already the leading hardware manufacturer in its own system .

Hardware from Redmond already accounts for 18.8% of Windows 8 and Windows RT devices Overtaking other leaders classics of the sector of personal computers and laptops, such as HP, which maintains second place with 18.2%; Dell, fourth with 9.5%; or Acer, which is in fifth position with 8.3%. All of them manufacturers that at some point expressed concern about the position taken by Microsoft with Surface.

And it is that if a hardware manufacturer did not like the turn that the situation around Windows was taking, they may do well to worry. If the AdDuplex data is reliable, the picture they draw is that of a market that could soon be dominated by Microsoft, the company that created the operating system and now also the hardware to make it work.

Via | AdDuplex