Google gets serious: Chrome 71 will end abusive advertising on web pages based on blocking

One of the most common scourges when surfing the net is the abuse that occurs in some media. It is true that this is the _modus vivendi_ of many companies, but you have to find a middle ground between a prosperous business and good work and respect for the user.

That's what Google looks like when Chrome version 71 (the successor to the current version) hits the market starting in December. And it is that the browser of the company based in Mountain Views will focus its efforts on to end the abusive and recurring that we suffer in some web pages.

Although Chrome 71 can already be tested if you use the Chrome Beta or Chrome Canary application, we will still have to wait almost a month for all the benefits it offers to reach the general public. And one of these improvements focuses on Stop the abuse of anti-honest ads

To this end, the company has created a kind of good practice guide, something like a classification that allows us to determine which advertisements are considered abusiveby offering fake messages, automatic redirection, intrusive banners, undefined areas to click... the range of options we face is enormous.

The browser will take care of blocking all ads from sites that are established as abusive when displaying ads that violate those good practices.In this way, web pages that present abusive ads on a recurring basis will see how they are inaccessible, losing a good dose of income.

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To prevent this new policy from catching web portals by surprise, Google will make available a Report of abusive experiences that will serve owners so that through periodic evaluations, they can determine if their web page has been detected to violate the terms set. If so, the domain has 30 days to resolve the issues before Chrome blocks all ads that appear on that website."

To many it may seem like an extreme measure, but if we think about it coldly, experience in many cases forces us to take forceful measures to try to stop an increasingly common abuseon a large number of web pages.

Source | Bleeding computer