We already have it with us: this is how the Google Chrome ad blocker works that reaches computers and mobiles

Today February 15 is the day chosen by Google to activate the ad blocker that Chrome incorporates. A functionality that benefits both desktop computers and _smartphones_ and tablets The objective of this function is clear: filter the most annoying that interrupts us when we browse.

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To do this, this blocker will try to get rid of ads that spoil the user experience when browsing, that is, with those it deems how harmful. The rest of the , will not be affected and it is something normal, since it is the main support of Google.But let&39;s see how this system works."

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The first thing we are going to see is how distinguishes between good and bad ads and for this it relies on the Coalition for Better Ads ( Better Ads). And among the bad ones, those that play video or sound by default or those that occupy the entire screen will be blocked."

Surely more than once you have cursed that sound that comes from an ad in a tab that you have open even though you are not reading it or that intrusive commercial that takes up almost the entire screen and that threatens you with a countdown. That's what this system is going to end up with

If a site is determined to have a high number of violations and the owner ignores the notification from Google, Chrome will block ads in 30 days

This is what the Google filter wants to avoid and to do so Google Chrome will block them by default without the user having to to intervene in the process. But before making a cut, there will be a warning.

And it is that in advance the person responsible for the ad will be informed of how problematic it can be, ordering him to correct the deficiencies if he does not want it to be blockedIt will be something like a last opportunity in which there is a margin of one month before taking said action.

Also on smartphones

Ad blocker will be displayed in the address bar of Chrome on desktop and in the bottom area on _smartphones_. In addition, in the case of blocked ads, these can be enabled individually by users.

The measures are fierce, but even more extreme will be in Google Chrome for _smartphones_, since all pop ads will be blocked on this platform -up, those that show a countdown, those that load before showing the content, those that occupy the entire screen, those that play video and sound automatically and those that are heavier.

We will have to see how it works, what is the performance it offers and if it really ends with the annoying ads that we suffer daily The The only drawback is that a good part of those ads that describe how bad (the previews that force you to watch, the countdowns...), are the ones we suffer in the videos, including those on YouTube... but of course, those aren't bad? not Google?.

Source | The Verge