The use of Office 365 in the company is skyrocketing: it already exceeds that of Google Apps and is reaching Salesforce
Microsoft's financial results have been showing for some time that the shift toward cloud and subscription services is proving successful in terms of generating income. And now, thanks to reports from companies linked to the corporate market, we learn that services like Office 365 are also succeeding in capturing market share
According to Okta, which provides security services to more than 4,000 companies, Office 365 is set to become the most widely deployed office/cloud-computing solution among Your clientsIt would have already surpassed both Box and Google Apps in popularity, and it would be hot on the heels of Salesforce, the current leader within this sample.
In addition, Office 365 is already the most used web application among Okta customers, understood as the number of times it is used log in to it. This is partly because Office 365 is actually a service that encompasses various web applications,such as email, communication tools, calendaring, and document editing, so if a company implements it, it is very likely that it will automatically become the most used service within it.
Of course, it would be rash to draw such categorical conclusions about the entire market from a single report from a security company. However, other firms that provide corporate services are corroborating the trend.
One of those cases is BetterCloud, a company that until now was dedicated to offering security tools for Google Apps, and that was forced , due to market pressure, to release equivalent tools for Office 365.
There is also the case of BitGlass, another company similar to BetterCloud, but which already offered services to both Salesforce and Office 365 beforehand. BitGlass says that its market surveys reveal a clear Redmond services upward trend Specifically, surveys show that 1 year ago Office 365 email had half the market penetration of Google, whileToday it is Microsoft that surpasses Mountain View in this measurement And so we could continue mentioning more signs of the growth of Office 365.
How has Nadella's company managed to gain market share at this rate? Primarily by running personalized marketing. In Business Insider they say that Microsoft is talking to companies one by one to convince them to switch to Office 365.
Of course, most of these new customers are not taking them away from Google Apps, but are cannibalizing Microsoft Exchange and to other products that run on local servers. This may sound like Microsoft is staying in the same position as before, but it's actually a small triumph, because the entire industry is moving away from technologies like Exchange to cloud services anyway. And given that, for Redmond it is better for its customers to take that step with its services, such as Office 365, before taking the risk that they do it with another provider.
Via | Business Insider
