Microsoft will also improve email by offering support for AMP HTML in Outlook.com

A few hours ago we saw how Google further improved the performance offered by Gmail by adding support for AMP (Accelerated Mobile Pages) . For those who do not know it, it is a technology that facilitates user interaction by achieving more agile web pages, something that with Gmail reaches email.

Applied to email, in this case via Gmail, what happens is that when sending an email the recipient of the message will have more facilities when viewing and interact with the additions found in said email.A system that makes it more dynamic and provides it with greater interactivity and to which Microsoft also wants to join, which has already announced that it is working on adding support for the AMP HTML email format.

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With the adoption of AMP HTML technology, which is based on web components, the aim is to generate lighter web pages and, in the case of email, we can interact with the elements includedwithout having to go to an external page Let&39;s imagine that from the mail itself we can fill out questionnaires, check the shipment of a package with the tracking number in real time, book tickets or book a hotel room to name just a few examples"

If we receive an email in whose body we find different content, the use of AMP HTML will allow us to access said content without having to visit the web pages of the linkscontaining the message.Everything will be accessible from the email itself.

But for them to be effective, the senders of these emails, be they companies, individuals, organizations... must have access to this system. An _mail_ with this support would almost become like an embedded web in the email itself and therefore, it is kept updated, just like said email would Web. For now it is supported by companies such as Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest, or redBus, almost all related to the tourism sector.

And if in the case of Google it is an improvement that is being deployed in Beta form, in Microsoft it will be accessible to Outlook.com but only for those who have access to the preview version andComing Summer 2019 When this enhancement hits Outlook.com, email will practically see a second youth.

More information | Google, Microsoft, AMP