Bing continues to slowly gain ground in Europe

When we talk about searching the web, one name comes to mind: Google. And it is that the Mountain View company did it tremendously well. From being a nobody, your product went in a short time to unseat the greats that existed at that time and now it is the undisputed king on the Internet. But be careful, because every throne has suitors.

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And in the case of the throne occupied by the great G, the aspirant also has blue blood... and never better said. It&39;s about Bing, it&39;s the Microsoft search service that wants to steal the throne from Google and although it still has that distant goal, it does seem to be going well way... at least to try.A good path that they boast about today with numbers in hand."

And they do it through the Bing Ads Twitter account and in it they reflect the growth that Bing has had in the different markets. Figures that reveal sustained growth at a general level that occasionally there are markets where its share of users is already considerable And it is that globally, Bing achieves 12 billion of searches per month that translates into a 9% market share.

A growth, that of Bing, which translates into good news for Microsoft, which sees how its revenues grow by up to 40% in the last year , reaching a turnover of 5 billion dollars. A growth that in the words of Steve Sirich, director of operations of Bing Ads, is due above all to the growing presence of Windows 10 and the trust that companies and advertisers place in the platform

Bing in figures

In Europe the general share of Bing is 9% which is not bad, but by country we see how in the United Kingdom it reaches 26% with 977 million searches per month, while in France that figure drops a bit but remains at an interesting 19% with 758 million searches per month.

Spain has a much smaller presence, with only 9%, a figure more similar to the rest of the countries of the old continent in which the market share moves around 12% in countries such as Austria (12%), Germany (12%), Sweden (12%) or Switzerland (12%).

If we take the leap, in the United States Bing already has 33% of the market with 5 billion searches per month. A more than respectable figure that drops to 17% if we cross the border into Canada or 5% if we refer to the Latin American market.

And what happens in Asia? Well, in general the figures are the most modest of all, because in general in the Asia Pacific zone the presence of Bing remains at 3% with 2 billion users searches. However, if we look by country we see how Hong Kong (the city-state) has a presence of 19% while in Australia it remains at 12%, half that of Taiwan, where it accounts for 24% of the searches.

It should be remembered that the Bing engine is used in portals such as Yahoo, AOL and in the mobile spectrum by applications or assistants as popular as Siri (Apple passed from Google) o Cortana In this way, Bing significantly cuts ground from Google, although the latter continues to exercise undisputed dominance in a large part of the markets.

Source | StatCounter Global Stats - Search Engine Market Share

Some wonderful figures, but they are given by the same company.For this reason and to finish, nothing better than seeing other figures, those offered in StatCounter where the compared market share of various search engines (Bing, Google, Yahoo... ) and comparing each draw their own conclusions.

Via | MSPowerUser