The Lumia seal is already history in the Windows Store in the United States... soon in the rest of the countries

o by expected (and that we have already announced it for a long time) the news is no longer remarkable. We knew that the Lumia brand had an expiration date but many still refused to assimilate a reality that condemns the last sign of Nokia's identity to the drawer of oblivion.

There was always a ray of hope, that a last-minute decision would change everything... but no, this news brings us back to reality like a Matrix pill. Lumia as a brand, as a label, was doomed to disappear at the same time that the phones with its screen printing were sold out of the Windows Store in different countries and so on is being.

Now it's the turn of the Windows Store in the United States, one of Microsoft's strongholds and where Lumia devices are no longer availableIn this way through the Windows Store we can no longer get hold of any Lumia... well, almost, because like an irreducible Gaul it is still possible to find the Lumia 950 XL with the operator AT&T. A model that is expected to have very few hours of life left in the form of _stock_.

Thus all the Lumia follow the path of the Lumia 650, 950 and 950XL that sold out quickly thanks to the offers that Microsoft launched at the time. The Lumia label is superfluous and from Redmond they want to end it before the end of the year, something that already appeared a few months ago in the form of a kind of road map.

It is to be hoped that this fact will begin to be replicated in Windows Stores in other countries and as the _stock_ runs out they will disappear each and every Lumia model.In this way, if you are still interested in acquiring a model that will surely no longer have support, you will have to resort to third-party websites such as Amazon, pages where units will remain until they run out of their warehouses.

Microsoft thus withdraws from the _smartphone market_, at least as a manufacturer with its own label, becoming dependent on third-party companies that launch models with which to continue giving some life to the Windows Phone platform and waiting for a rumored Surface Phone whose arrival and especially the lack of news about it, are increasingly discussed.

Via | Neowin