Microsoft insists on the low end with the Lumia 535

It was seen coming and it has been like that even before its time. Microsoft has announced the first Lumia smartphone under its own brand: the Lumia 535. And it has done so confirming all the rumors that pointed to a low-end terminal, with very contained price and clear vocation of masses.

The Lumia 535 is all that and more. It is the first direct message from Microsoft as a mobile manufacturer. Those from Redmond want to earn share with Windows Phone, they want people using their services and participating in the experience they offer. For 'flagships' there will be time, now what it is about is conquering as much of the market as possible.

Lumia 535: good, nice and cheap

The strategy is very simple: let's put a good mobile on sale at the lowest possible price. That's what Microsoft tries with the Lumia 535. 5-inch IPS display with 960x540 pixel resolution, Qualcomm Snapdragon 200 1.2 GHz processor, 1 GB of RAM and 8 GB of internal memory expandable via microSD card. All accompanied by two 5-megapixel cameras, front and rear, 1,905 mAh battery and Dual SIM option.

With these specifications few will jump out of their chairs, but that's what the price is for: 110 euros (before taxes) An amount that It speaks clearly of the intention of those from Redmond to reach as many people as possible with Windows Phone. And for this they will begin to sell the Lumia 535 in November in fast-growing markets, such as Asian countries, ignoring for the moment its arrival in other territories such as Spain or Latin America.

Insisting on the low range

Microsoft seems to be clear about its commitment to the low-end. Although it disappoints many of us, No high-end smartphones are included in the Redmond plans for this year, leaving, for the moment, in that sector Nokia's legacy competes in the market, mainly the Nokia Lumia 930 and Nokia Lumia 1520. Nadella's Microsoft is more interested in extending its services than selling devices, and this Lumia 535 is a good example of that.

Conceived as the new best-seller of the platform, as were its predecessors, the Nokia Lumia 520, 525 and 530; the Lumia 535 seems designed with the sole expectation of maintaining Windows Phone market share It's easier to sell cheap, so it's all about mounting decent hardware at a low price and clearly target it at growing markets.It is the same strategy that can be deduced from the fact that Windows Phone is free and open to low-cost manufacturers such as those that have been arriving on the platform in recent months.

The bet is totally valid and the Lumia 535 the perfect terminal to execute it. Few smartphones on the market can offer for that price what this terminal mounts Without renouncing the commitments of any of its brothers, the Lumia 535 is the best low-end on Windows Phone 8.1 and one of the best options on the market to get a smartphone at a reduced cost. And it is that Microsoft insists on the low range, yes, but it insists as it should.

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