The number of smart speaker users in the United States is growing... in the rest of the globe we are still waiting

We have already seen how at CES 2018 in Las Vegas personal assistants have been the almost undisputed protagonists We have promises to see them on television , washing machines, refrigerators... but while that arrives, for now we have to settle for using them in speakers.

A type of device that although we have not seen in these parts, are tremendously popular in the United States. So much so that the latest figures provided by companies such as NPR and Edison Research state that some 39 million Americans now own or use a smart speaker

This translates into a tremendous figure and that is that one in six Americans which is a percentage of 16%,You have a smart speaker at home (equipped with Alexa, Cortana, or Google Assistant). Does it seem little? Let's think that this figure has represented a growth of 128% if we compare it with what was in January but of 2017. It is a product that has a faster adoption rate than what we have seen on tablets or _smartphones_.

In order to provide these data, a survey was carried out among users. There were almost 1,700 people divided into two blocks: on the one hand, 800 users of these devices and owners of one of them, and on the other hand, 820 owners of conventional loudspeakers. Two blocks and questions of all kinds about these speakers

In this sense, he wondered what was the most common place where he was located, the living room being the most common with a 52% of the answers while the kitchen, second place on the scale, was used by 24%.

Within the users of this type of device, in addition to differentiate between those who use one or more devices Thus, 58% of the users had only one speaker, while 24% went up to two speakers, with 18% of people having three or more speakers at home.

Regarding the use that they give it after a month 51% affirm that they use it more, while 16% think which lowers the usability it gives your speaker.

The use they made was also verified and it is partly surprising that almost 65% of people use their speaker mainly to listen to music , leaving aside other functions, while 28% use it to stay informed. This leaves a question in the air: do people really know what these devices are for?

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In this sense, there is no doubt about the use made of these products when seeing them as substitutes for carrying out another activity. You use it to listen to music but you can also see how has taken up time that was previously spent on the tablet, watching television or fiddling with the _smartphone_ "

Another question to determining use was linked to age and whether they had ever purchased using their loudspeaker.In this sense, the range that goes from 18 to 34 years old was the most active with a usage rate of 45%, which drops to 34% in the range that goes from 35 to 54 years old and remains at a 16% from that age.

In terms of platforms, highlights that Amazon Alexa was in first place with 11% while it was second 4% of users who claimed to own a Google Home device appeared.

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A study that offers different readings. On the one hand, the industry is managing to sell this type of product to society, although later the yield obtained does not take advantage of its full potential. Another reading highlights what we already knew: Amazon rules the roost, with Google playing a supporting role while Microsoft&39;s Cortana and Apple&39;s Siri are barely reflected.They have work ahead of them."

Would you get a smart speaker if necessary? Do you find it interesting? In my case, you can say that right now I don't see a utility that makes me put a small automated spy at home that sees everything and listens to everything.

Source | NPR Via | The Verge