Casio reaches an agreement with Microsoft so that their watches benefit from connectivity with their smartphones
If there is a segment in which Microsoft has had almost no presence, that is _wearables_. It is true that if we stick to the latest statistics and at least if we focus on smart watches (_smartwatches_), sales do not seem to paint a very rosy future for them, so in this sense the company does not you have too much to worry about
"And I want to say that not having a _smartwatch_ in the catalog or a quantifying bracelet is not the same as not having a variety of _smartphones_.That is more tricky and perhaps for this reason from Redmond they choose to close agreements with conventional watch manufacturers to enhance their mobile system with third-party accessories. They have already reached agreements with Olio or GoPro and now it&39;s Casio&39;s turn."
And it is that Microsoft has announced an agreement with the legendary Japanese watch brand (raise your hand who has not had a Casio of any kind in your life) for which the company's watches will have greater integration with the Microsoft platform.
In this way the latest Casio watches such as the Casio WSD-F10 and Casio F20 WSD, as well as others that will arrive in the future, will allow you to connect to phones smart phones with Windows Phone to provide them with information such as physical activity, compass readingsā¦
This is possible thanks to the sensors that the latest models have of the Japanese company. In this way and as stated by Micky Minhas, Microsoft Licensing LLC Technology Director:
A similar opinion to that expressed by Hiroshi Okumura, General Manager of the Intellectual Property and Legal Department of Casio:
In this way and in the absence of products of this type in its catalog (we already know that the future of the Microsoft Band is more up in the air than ever) the American firm intends to find in third parties what for now it cannot or does not want to offer in its catalog It is true that it is not the same and you cannot compare a standard _smartwatch_ with what we have seen in these lines but if we think about it coldly, does a _smartwatch_ without independent connectivity now have many more functions than those that a conventional one like these can offer?
We will have to watch for Microsoft's next moves in this regard. If you continue to reach agreements with other companies in such a way that you find in them a way to penetrate a market in which success has been elusive for now.
Via | Microsoft In Xataka | Smart watches, largely absent from the MWC: is the eSIM the key to its future?