Amazon will raise the price of prime in the United States

A news that has caught many by surprise. But Amazon announced this week the price increase of the subscription to Prime in the United States. The cost goes from the current $ 99 to $ 119. This change will take effect on May 11 for new members. While for people who already have this subscription it will be effective on June 16.

Amazon will raise the price of Prime in the United States

This is the first time in four years that Amazon has made the decision to raise the price of Prime in the United States. In addition to being quite unexpected this decision by the company.

Price rise on Amazon Prime

The company's own CFO has stepped up and commented on the reasons for this price increase. Apparently, it is mainly due to the cost increase that the company is having. Especially in relation to shipping and digital benefits. Since since the last time the price was raised, new services have been introduced, such as Prime Now. Thanks to this service you can buy and receive products in less than two hours.

Services like this have greatly helped Amazon's popularity. Although at the same time they incur higher shipping costs since the product has to reach its destination with great speed. An option that has become popular in the United States.

In just over two weeks, this price increase becomes effective on Amazon Prime for users in the United States. It remains to be seen if this decision has an effect on the number of subscriptions to the service.

CNBC source