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Amazon works on its own chips for alexa

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Amazon is currently working on developing a custom AI chip that will be used in future Echo devices and will also be used to improve the quality and response time of its voice assistant Alexa.

Amazon works on chips to boost the possibilities of Alexa

In this way Amazon will try to follow in the wake of Apple and Google that have already developed and deployed their own personalized artificial intelligence hardware. The work of Amazon would consist of the design of the chips, so the manufacture of these would be in charge of some of the main foundries such as TSMC or Global Foundries. The plan is for the company to develop its own chips so that Alexa can do more processing on the device that integrates it, instead of having to communicate with the cloud, a process that increases response times.

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The information indicates that Amazon has been working on the project since it acquired the Israeli chip maker Annapurna in 2015, so the process could be quite advanced, although the development of a new chip is something that takes many years. Amazon has nearly 450 people with chip experience.

This news represents a risk to Nvidia and Intel businesses that want to see their artificial intelligence chips everywhere.

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