Amd hopes to repeat the success of athlon64 thanks to ryzen

Yesterday AMD held its “ One Year Ryzen Anniversary ” event, in which it reiterated the success of Ryzen's products, its new processors based on the Zen micro-architecture, and which have been a giant step forward compared to previous Bulldozers..

Ryzen processors will help AMD return to the situation that lived with the legendary Athlon64 almost 20 years ago

Jim Anderson, senior vice president and general manager of computing and graphics at AMD, mentioned that the company's short-term goal is to reach the levels it enjoyed during its leadership in the PC processor market earlier in the decade. 2000 thanks to Athlon64 processors. For those who do not remember, AMD's Athlon64 processors were far above what Intel was able to offer at the time with its Pentium 4s.

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At the time, AMD enjoyed a 20% market share for desktop computers, and slightly less than 20% for notebook computers. AMD hopes to repeat the success of the past by providing more cores for less money with Ryzen, plus technological leadership, such as Vega-based integrated graphics in the new Raven Ridge APUs.

Over the course of last year 2017, AMD's market share in desktop processors increased by 50% from 8% to 12% (Q4 2016 vs. Q4 2017). In the first quarter of this year 2018, 50% of the company's computing division revenues came from Ryzen, this represents a solid increase of more than 40% compared to the fourth quarter of 2017. AMD expects 60 new platforms based At Ryzen this year 2018, they will include everything from ultrabooks to gaming computers.

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