Apple acquires laserlike, a machine learning startup

According to The Information , last year Apple acquired Laserlike, a machine learning startup located in Silicon Valley. The purchase of this company, which is only four years old, was confirmed by an Apple spokesman who made the standard statement that the company usually makes in the face of this type of business movement: "Apple buys smaller technology companies from time to time from time to time and we generally don't discuss our purpose or plans. ”

Apple continues improving its artificial intelligence

The Laserlike website says its primary mission is to provide you with "high quality information and diverse perspectives on any topic from across the web."

The company created a search application that used machine learning techniques by discovery and personalization to create a similar application that describes itself as a "search engine of interests" capable of providing news, web pages, videos and relevant local content for each user.. The Laserlike app is no longer available after the acquisition by Apple, but the company's website continues to reflect on its approach:

“We live in a world of information abundance, where the main problem is filtering noise and discovering the things that really interest you. For example, if you are interested in knowing when the next launch of the SpaceX live broadcast will be because you like to watch it with your children, or if the car you bought two years ago has been recalled, or if a company you are in is Interested announces that he is going to open a new office where he lives, or if there is a music festival coming to his city, he does not know when to look for these things, and there is no product that automatically informs him.

This is one of the things we want to fix on the Internet. Laserlike's primary mission is to deliver high-quality information and diverse perspectives on any topic from across the web. We are passionate about helping people follow their interests and commit to new perspectives. ”

The Information suggests that Apple will use Laserlike to strengthen its artificial intelligence, including Siri. The Laserlike team joined Apple's AI team led by its new boss, John Giannandrea, who came to Apple from Google last year.

Giannandrea has been tasked with enhancing Apple's machine learning initiatives and reinforcing Siri, the company's voice assistant. Laserlike technology could allow Siri to learn more about Apple users to provide more accurate personalized content to users' interests.

Via MacRumors Source The Information