Apple begins to make war with its homepod

After a notable delay (remember that the company initially announced its availability for the end of 2017), Apple's HomePod is about to land in a select few markets, and before that happens, the Cupertino has already started promoting his speaker, more connected than smart, with four interesting micro spots focused on music.

Bass, Beat, Distortion and Equalizer, four ways to show the new HomePod

Over the weekend, Apple has shared its first series of ads featuring the HomePod as the protagonist on its official YouTube channel.

Under the headings "Bass, " "Beat, " "Distortion, " and "Equalizer, " the four 15-second spots each show the word HomePod animated in various ways, with the actual speaker appearing only briefly after a few moments. blink mode. The music-focused commercials each feature their own soundtrack, which includes tracks set for their own song, including Lizzo's Ain't I , Kendrick Lamar's DNA , Hembree's Holy Wate and Big Boi's All Night . Apple continues to position the HomePod as a "groundbreaking speaker" first and as a "smart home assistant" as the second in the description of each video.

On the other hand, the company also takes advantage of these announcements to remind users that the HomePod can already be reserved prior to its official launch on February 9 in the United States, United Kingdom and Australia, markets always privileged by Apple in as far as product launch is concerned.

The four spots seem to be the continuation of the video shown by Apple in June when, during WWDC 2017, it released this connected and music-focused speaker with which, however, other functions can also be performed in the home such as sending messaging, setting timers, playing podcasts, checking the news, controlling HomeKit-enabled smart home accessories, and other tasks.