Apple buys asaii: a music trend analytics company

Apple finalized the Shazam purchase a couple of weeks ago, and we still don't know how its services will be integrated. But the Cupertino company does not waste time and announces a new purchase. This is Asaii, a company that is dedicated to analyzing trends in the musical field. The operation would already be almost complete, so it is a matter of a short time.

Apple buys Asaii: a music trend analytics company

It is undoubtedly an interesting move by the company, which is focusing a lot of effort on the music segment. And this purchase can be very important.

Apple buys Asaii

Since Asaii is dedicated to analyzing musical trends, but also analyzing musical services and social networks, so that a launch can be better scheduled. Although it is probably the part of the detection of trends that has caught the attention of Apple. They can generate reports on new artists who could be highly successful in the market.

On the concrete operation few details have arrived so far. It seems that Apple has not had to pay too much money for the company. Some media claim it would be just under $ 100 million. Compared to Shazam, this is a real bargain for Cupertino's.

At the moment nothing has been said about the moment in which the purchase is made. Probably in a couple of days more details will come to light. We also do not know how these services will be integrated, nor the plans of the Cupertino company. It will be interesting to see how they use Asaii's knowledge and services.

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