Apple maintains the leading role of the ipad pro

Since the appearance of the iPad Pro range, no one escapes that the Cupertino company has given it a predominant role to the detriment of the "normal" iPad and the iPad mini, and not only because, with its high price and accessories, it is a greater source of income, but also because with the iPad Pro we can do what we have always wanted to do. Now Apple reinforces that leading role with two new advertising spots focused on the use of Apple Pencil and augmented reality.

iPad Pro: "Augmented Reality" and "Take Notes"

Last weekend, Apple released two new ads featuring the iPad Pro under the title "Augment Reality" and "Take Notes" respectively. Both commercials are short-lived, specifically fifteen seconds, as has been the custom for some time, and feature the song "Go" by Louis The Child as a soundtrack. Both are part of a broader campaign that has been ongoing since last year.

The first of those announcements focuses on how the iPad Pro can run augmented reality applications based on Apple's new ARKit platform for iOS 11.

The second announcement focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, write, or drag and drop photos from the Apple Files app. Some clips of this announcement were already used in the "What is a computer" announcement last November.

The two new ads focused on the iPad Pro were released a day after the new “A new light” spot, a 38-second ad piece in which the company explains how the Portrait Lighting feature delivers studio-quality lighting effects. along with several examples.