How to choose the best social network for your company

Each social network has a target audience, specifically in which people communicate, their own dynamics. Therefore, it is essential that before you start evaluating each of you to establish your company profile. What do you want to achieve? What products do you sell? These factors are very important and can channel your options. Do not consider this as a negative bottleneck: in fact, it is much better to have a strong presence in one or at most two networks, to be part of everything, but without consistency.

Learn about the main networks and their peculiarities

• Instagram: Focused on visual content, this network is quite specific. Most users use it to post fashion, travel, landscape and product images. In this sense, it is an excellent alternative for those who work in fashion, photography and design. With a good image (you can also take different filters) and a short phrase below, it is possible to get multiple followers. Facebook: If your biggest wish is to raise millions of fans, followers, then definitely choose Facebook. You can create a fan page for your business and manage your posts (and even ads) quickly and easily. The interface is friendly and the network supports images, videos and texts. Your customers can still enjoy and share with friends and the content of the published news. Twitter: Twitter is a very objective network. Limit posts to 140 characters, but in compensation reach thousands of people quickly. In this case, the ideal is that you have this network and another (a virtual store or a blog) to be able to redirect your followers, in case you want to send the largest articles. Youtube: If your goal is to publicize the company, new products and concepts in a fun and creative way (without having to follow a pattern), Youtube is an excellent option. Maybe it's a little more complex, since it requires editing the videos and familiarity with downloading and uploading the media, but the rebound and viral reach are fabulous. Depending on your industry, you can meet conferences, interviews, tutorials, and even announcements and testimonials. Focusing on a good script and good production, success is practically guaranteed. Linkedin: Linkedin is a strictly professional network. Today, there are around 240 million users and it serves as a showcase for resumes and portfolios. The main objective is to strengthen the professional relationship and promote networking. Many opportunities arise through this network. If your business is B2B (business to business), it is worth betting on this network!

Now that you know the main social media and their peculiarities (although there are many others), align yourself with your business strategy that best suits your needs. If possible, choose a competent team just to take over this area. If feasible, the advice is to choose one or a maximum of two networks.