Say goodbye to modern buckle straps for apple watch

I do not know the greater or lesser success that modern buckle straps have had, which appeared together with the first generation Apple Watch. In any case, the truth is that I have never seen anyone with any of them (which, statistically, is not that it has much relevance) and now those from Cupertino, seem to have decided their endgame.

Apple discontinues modernaWatch modern buckle straps

Apple has two ways of doing things. Announcing products to hype and cymbal that, almost a year later, has not yet been put up for sale (read AirPower), or with the most absolute of sigils, without notice of any kind. And the latter appears to be the method of choice for removing the modern buckle straps from circulation that came alongside the original Apple Watch about four years ago.

The discovery has come from the hand of 9to5Mac who, taking a look at the Apple website in the United States, has discovered that they are no longer for sale. On the contrary, in some countries it is still possible to acquire these straps, so we do not know when they will disappear completely and permanently from the company's catalog.

Apple frequently updates its line of straps for the Apple Watch, as it is a very fashion-focused product. Usually, it does so on the occasion of a new season such as the arrival of spring, or on the occasion of events such as Pride. Thus, it eliminates previous colors while introducing new colors and finishes. Sometimes even with new materials. However, this is the first time that Apple has completely wiped out a strap model, they say from 9to5Mac.

As I hinted at the beginning, it is not too strange either; the modern buckle strap (though looking perhaps overly classic and formal) was only available in the 38mm size and at an unattractive price of € 159.